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The Beer Connoisseur® offer subscribers its bi-monthly premium web magazine, annual print magazine "The Beer in Review" that celebrates the year's top-rated beer and breweries, over 10,000 online expert beer and cider reviews, exclusive web stories and blogs, themed daily editorial eNewsletters, exclusive Beer Buyers Club, social media content across Facebook, Twitter, Instagram, LinkedIn and Pinterest.
(6 issues per year + back issues)
Discover the World of Beer™
Delve into the world's premier beer magazine as it explores beer culture both in America and abroad. The world of beer continues to head in new and exciting directions, and The Beer Connoisseur® is the industry authority with the goal of delivering the latest news, stories and reviews to both consumers and industry professionals.
Readers will find articles on craft beer and brewers. Expect in-depth beer reviews, international travel articles, brewery tours, profiles of industry personalities, recipes and pairings, style studies, beer culture and more.
The Premium Web Magazine is offered bi-monthly (6 times per year) as part of your Premium Membership.
The annual print edition "The Beer in Review" by The Beer Connoisseur® that celebrates the best beer & cider of the year. Special features recognize the Top Beers of the Year, Top Beer by Style Category and Best Breweries of the Year. Readers will also enjoy an insider’s look at the upcoming year's consumer and industry trends, and special features.
This high-quality, coffee table-worthy "mega print edition" is the perfect accompaniment to your premium subscription plan.
And it's the perfect way to start the new year with a celebration of all the brew that’s fit to drink!
*Arrives in mailboxes and on-sale in stores in January.
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eNewsletter Schedule
New Magazine Edition: (bi-monthly)
Monday: Industry News / Last Week from The Beer Connoisseur
Tuesday: Full Magazine Story
Wednesday: Full Magazine Story
Thursday: Education
Friday: Official Beer Review
Friday: Beer Buyers Club
Friday: Spirits Buyers Club
Saturday: Full Magazine Story
Saturday: Partner Promotions
Sunday: High Scoring Beer with Brewer Q&A
Sunday: Atlanta / Georgia Edition
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The Beer Connoisseur® magazine & online readers are as diverse as the beer they seek-out. They can be categorized as the: Beer Intrigued General Public, Beer Connoisseurs and Industry Influencers.
Beer Intrigued General Public
Contributing to over 50% of our readership, this class is described as being craft beer novices and have taken notice of the ever-growing craft beer movement. They are aware of the increased market share and are thirsty for knowledge and direction. They are highly impressionable and The Beer Connoisseur® is typically their only source of information on beer. They are the general public aged 28-48, 60% male, 40% female with an estimated average AHHI of $80,000.
Beer Enthusiasts
This active group of readers constitutes 30% of our subscribers. The trend setters of the craft beer movement, they are typically young professionals, appreciate gourmet foods, enjoy adventure and travel, are informed of the latest
technology and have an appreciation for all things craft. They are 25-38 years old with an average income of $65,000.
Industry Influencers
This group includes 20% of our following and are beer, restaurant and food industry professionals that use the magazine and its content as a resource. Bar & restaurant managers, servers, chefs, Cicerones, Sommeliers, retailers and more, use the information to help them make recommendations and educate their clientele. Establishments display the magazine for patrons to read. Beer distributors and industry managers educate their sales forces and stay up to date on consumer trends.
The Audience
Gender / Marital
Male 67%
Female 33%
Married 53%
*Age
< 25 15%
26-35 45%
36-50 25%
51+ 15%
Media Age 36 Years
*Household income
$151k+ 17%
$126-150k 13%
$101-125k 10%
$76-100k 19%
$51-75k 24%
$31-50k 11%
$0-30k 7%
Median HHI $85,000
Eduction & Occupation
Advanced Education 15%
College Degree 61%
Attended College 80%