Bell's Oberon to be Released in 12 Packs, Cans

Craft brewers are increasingly making their most popular brews available in 12-packs of cans, a longtime tactic of macro brewers. The latest to join the trend is Bell's Brewery, which has introduced its summer seasonal Oberon in cans and a variety of packing options. Here is the company's release:

FOR IMMEDIATE RELEASE

CONTACT INFORMATION:

JOSH SMITH, COMMUNICATIONS MANAGER

EMAIL: [email protected]

Bell's can options are growing; 12-ounce
Oberon cans coming later this summer

COMSTOCK, Mich. - As fans celebrate the release of Bell's summer
seasonal this week, Bell's Brewery, Inc. is proud to announce that a new
way to enjoy the taste of summer will be heading their way soon.

Twelve-ounce cans of Oberon, packaged in 12-packs, will be released
later this summer. They will feature the same look of Bell's 16 oz.
Oberon cans.

"Cans can go more places than glass and it's a much more convenient
packaging option - we believe our fans will really enjoy this new
option," said Laura Bell, Bell's Vice President.

Bell's Oberon Ale is currently available on draught, in bottles (6-packs
and 12-packs) and in 4-packs (16 oz. cans). Mini-kegs will also return
this summer and will feature a paisley design.

The new 12-ounce cans will be available across all areas Bell's
currently distributes to. Oberon is available year round in Florida,
Arizona, southern California, southern Alabama and Puerto Rico.

Two Hearted Ale and the rest of Bell's seasonal portfolio are also
available in cans (according to their seasonal release). The Bell's Beer
Finder (bellsbeer.com) can be used to find Bell's beer nearby.