Editorial Dept.'s picture

Craft Beer Marketing Awards Name Inaugural Man and Woman of the Year

Craft Beer Marketing Awards Name Inaugural Man and Woman of the Year

The Craft Beer Marketing Awards have announced the inaugural winners of its Man of the Year and Woman of the Year awards: Zane Lamprey and Megan Stone, respectively. Full details are below.


New York, NY – Craft Beer Marketing Awards (CBMAS) announced TV host, comedian and entrepreneur Zane Lamprey as the recipient of its first-ever 2020 ‘Man of the Year’ Award. Lamprey, who also serves as a CBMAS judge was voted in by fellow industry peers.

“I had a professor in college tell me that drinking beer wouldn’t advance my career. He was wrong!” Zane laughed, “I couldn’t be more honored to be the first Craft Beer Marketing Awards Man of the Year. I’d say I’m speechless, but as a comedian I’m not capable of that.”

Zane first introduced audiences to the world of beer as host of the award-winning TV series Three Sheets on Travel Channel (and Hulu). He followed that up with Drinking Made Easy on Mark Cuban’s HDNet, a show about all thing’s alcohol, including production, consumption and celebration. He went on to host Chug on National Geographic Channel (and Netflix) and Four Sheets for DrinkTV. In 2020, Zane’s 71-city comedy tour, scheduled at breweries across the USA was sidelined due to COVID, and is planned to resume once quarantine is over.

“For over a decade, the name Zane Lamprey has been synonymous with beer,” said CBMAS co-founder, Jim McCune. “I first saw Zane on the TV show Three Sheets, where he introduced us to libations from all over the world. He did so with a genuine appreciation for the locals and a hilarious sense of humor that kept us entertained. This was inspiring to me, and a big part of why I’m in the beer industry today.” 

The CBMAS recognize 34 beer–marketing categories celebrating the best of craft beverages. Presenting sponsor, Hillebrand supports CBMAS mission to honor the individuals and teams who promote beer industry growth through their innovative and creative marketing, branding, fine arts, and design.

This year, CBMAS have extended into judging hard seltzer, cider, and mead, added new categories, and also expanded the awards competition internationally. CBMAS is currently accepting entries from around the world to be judged by more than 300 industry professionals

Through his travels, television shows, stand-up comedy, and social media, Zane has exposed audiences to the world of craft beer. He has also inspired many people to further their interest in craft beer. These people became cicerones, home brewers, and have even opened breweries. For his contribution to the world of craft beer and beyond, CBMA is pleased to present him with the inaugural ‘Man of the Year’ Award.

Zane Lamprey’s Beer Career

It’s a safe bet that Zane has sampled more beer – from more places – than most people. When Zane began his journey as “The Drinking Guy” in 2006, craft beer in the US was still in its relative infancy, with about 1,300 breweries in operation. Today, this number has grown to approximately 7,500 breweries that are making great beer across America. 

As the host of beer-themed travel shows, Zane has explored drinking cultures around the world by throwing ’em back with the locals in 71 countries and every state in the US. Zane provided a cultural experience that was much deeper than a guy simply sampling a myriad of libations. He stoked the flames of a fire that was growing in the world of beer and spirits. In 2015, Lamprey also founded and launched Monkey Rum.

While craft beer has been booming, due to the COVID-19 pandemic, 2020 has been the worst year for breweries in a century – even since Prohibition was passed in 1920. When the pandemic hit earlier this year, Zane’s 71-city comedy tour – which he was performing at breweries across the country – was sidelined, but it is queued up for when the quarantine is over. After the pandemic, Zane began doing a weekly Instagram LIVE show, where he featured a new craft brewery and a few beers from its lineup. He did this free-of-charge to help small breweries that were facing new challenges. Zane can be seen – and heard – on “Zane’s World,” his weekly podcast on YouTube and iTunes.

From featuring breweries to the animal rescue foundation that is run by he and his wife, Mel, Zane has a history of helping others without looking for much in return. He also began doing beer collaborations through his Adv3nture apparel brand. (The “3” in the brand’s name represents the three trees they plant with every product purchased.) With the brewery collaborations, money is being donated to local animal rescue groups. Orange Tabby Lager has just been released through Adv3nture’s collaboration with LA Aleworks, and the money is being donated to Wrenn Rescues. Regular collaborations like these are in the works with breweries across the country.

ABOUT CRAFT BEER MARKETING AWARDS

The CBMAs were developed to recognize and award the very best marketing in the brewing industry across the globe. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. For more info, please visit CraftBeerMarketingAwards.com

New York, NY – Craft Beer Marketing Awards (CBMAS) announced Megan Stone – Brewer, Diversity, Equity & Inclusion (DEI) Advocate, Social Media Beer Influencer and Speaker – as recipient of the first-ever 2020 ‘Woman of the Year’ Award. Fellow industry peers selected Stone, who also serves as a CBMAS judge.

“This is a great honor. The craft beer industry is built by amazing, passionate people, and fueled by their diverse communities,” Stone said. “I seize every opportunity that I can to talk about beer, but also discuss DEI, and the ways we can celebrate diversity, equality, and inclusion for a beautiful, stronger humanity.”

“As a female in the craft beer industry as well, I applaud Megan Stone’s efforts,” said CBMAS co-founder, Jackie DiBella. “We’re here to support her endeavors, and equally proud to honor and celebrate the amazing efforts our industry has contributed in our new category for Human Rights.”

When Megan Stone first posted in May of 2017 on Instagram with the handle “isbeeracarb,” she said she had no idea her path to social media stardom had begun. Megan’s travelogue posts exposed her unbridled lust for life, travel, friends, beer, fashion, and colorful hair. It began attracting followers – a lot of them. Today, Stone has over 33K followers on her Instagram page. Stone says she realized early on that fame provided an opportunity to meet new people throughout the world where she could talk about things she was passionate about (beyond beer). 

Stone says she is no stranger to the backbreaking work of brewing. She paid her dues in a male-dominated beer industry to get where she is today. Megan’s career humbly began as a Dogfish Head Brewing beer server until an employee-brewing contest thrust her into the brewing-side full time. Stone grew up in Baltimore, Maryland, and now lives in San Diego, California. Over the years, she has brewed, consulted, and marketed for breweries across the country. Clients have included Mispillion River, Refuge, Mikkeller, Modern Times, DuClaw, and Societe. Last year, Stone brewed collaborations in Panama and the UK, where she founded a diversity-inclusion apprenticeship with UK based Laine Brew Co. 

“I’m so glad Megan was nominated for this award. Her passion is contagious. She is a human rights warrior!” said CBMAs co-founder, Jim McCune.

The CBMAS recognize 34 beer-marketing categories that celebrate the best of craft beverages. Presenting sponsor, Hillebrand supports CBMAs’ mission to honor the individuals and teams that promote beer industry growth through innovative and creative marketing.

This year, CBMAs have extended to judging hard seltzer, cider, and mead. New categories have been added and the awards competition now includes entries from all over the world. Entries are now being accepted for judging by over 330 industry professionals.

ABOUT CRAFT BEER MARKETING AWARDS

The CBMAs were developed to recognize and award the very best marketing in the brewing industry across the globe. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. For more info, please visit CraftBeerMarketingAwards.com