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Innis & Gunn Debuts First "Truth-Telling" Beer

This "truth serum" was made specifically for the 2016 US presidential race.

Venerable Scottish craft brewery Innis & Gunn have announced a truth serum beer, specifically with U.S. presidential candidates Hillary Clinton and Donald Trump in mind. In a press release on the brewery's website, Innis & Gunn proclaim "after a rocky political year in the UK, Innis & Gunn can relate to the political uncertainty the American people are experiencing in the Presidential Election campaigns."

Brewed with liquorice root, mullein and vine essence to help drinkers with memory and other mental faculties, bottles of this "truth-telling" beer were sent to both Clinton and Trump.

This beer is based on the brewery's core brand Original and is currently unavailable to the public.

Here is the release from Innis & Gunn:

Independent Scottish brewer, Innis & Gunn, has taken its traditional Scottish straight-talking honesty over the ocean to Americans with a bang; launching the world’s first truth-telling beer. The limited edition beer, Smoke & Mirrors, will become more than just a metaphor for deception, as it’s brewed with a truth serum to ensure no lies will pass the drinker’s lips after the first sip.

After a rocky political year in the UK, Innis & Gunn can relate to the political uncertainty the American people are experiencing in the Presidential Election campaigns.

As a result, it has sent bottles of the new brew to Donald Trump and Hillary Clinton, to remind them of the importance of truthful campaigning, as they battle it out to become the country’s next leader.

Smoke & Mirrors has been brewed on Innis & Gunn’s home soil in Scotland, using the brewer’s innovative beer percolator, which allows ales to be infused with a wide range of flavours.This particular brew, includes Innis & Gunn Original and three natural ingredients, each of which aid the truth-enhancing process:

Liquorice root – aside from giving the brew a unique and interesting flavour profile, studies show that over a prolonged time, liquorice helps keep mental skills sharp and improves cognitive functions. No excuses for a hazy memory.*
Mullein – commonly used during the brewing process, mullein is also a natural relaxant that encourages open and honest behaviour.**
Vine essence – this ingredient is for people who know their own minds and are certain of their ability. It helps the drinker to inspire or lead people, without force.***
Dougal Gunn Sharp, founder and master brewer at Innis & Gunn, said:

“Scotland is a straight-talking nation and we’re looking forward to bringing a little part of our Scottish candidness over to the States, along with our most innovative brew to date, Smoke & Mirrors.” 

“At Innis & Gunn, we’re committed to pushing forward the boundaries of beer innovation; experimenting with new brewing methods and flavour profiles. Our latest beer has been brewed especially for the American people and demonstrates how beer can be so much more than just a drink. Through Smoke & Mirrors, we have the power to open up a more real, more honest world.”

References

* WebMD, Warner. J. (2004). Liquorice Root May Keep Mental Skills Sharp. Available from: http://www.webmd.com/alzheimers/news/20040329/licorice-root-may-keep-men.... [Last accessed: 08.01.16]
**Oil Health Benefits. (Date N/A) Mullein Oil. Available from: http://oilhealthbenefits.com/mullein-oil/ [Last accessed: 08.01.16]
*** The Bach Centre. [Date N/A] Vine. Available from: http://www.bachcentre.com/centre/38/vine.htm [Last accessed: 08.01.16]
 About Smoke & Mirrors

With an ABV of 7.4%, Smoke & Mirrors (11.2FL.OZ) has a digestive biscuit flavour with delicious creamy malt notes. Hop bitterness follows to balance and cleanse the palate. It has a rich buttery caramel aroma with hints of spicy liquorice and butter toast. The finish of Smoke & Mirrors is clean and creamy, leaving pleasant warm notes on the back of the tongue. Using Innis & Gunn’s core beer, Original, as the foundation, three key ingredients (Liquorice, Mullein and Vine) known for their cognitive enhancing properties have been added during the brewing process. The result is the first beer brewed with a truth serum. Smoke & Mirrors is a limited edition beer, and is unavailable to the public, or for purchase. Drinkers must be over 21.

Comments

akeh's picture
It sounds like that they've borrowed an idea from the Irish brewery McGargle's. They have a warning on their labels that reas "May contain traces of truth"! Cheers!

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Comments

akeh's picture
It sounds like that they've borrowed an idea from the Irish brewery McGargle's. They have a warning on their labels that reas "May contain traces of truth"! Cheers!

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