Short's Brewing's Superfluid Supply Co. Launches Beaches Hard Seltzer Cocktail Variety Pack

Short's Brewing's Superfluid Supply Co. in Elk Rapdis, Michigan has launched a new Beaches Hard Seltzer variety pack based on four cocktails: Margarita, Mojito, Paloma, and Pina Colada. Full details from Short's are below.

Elk Rapids, Mich. – Superfluid Supply Co., an alternative beverage brand of Short’s Brewing Company, announces the release of Beaches Hard Seltzer Cocktail Variety Pack. Debuting in kegs and 12-packs, both packaging types are shipping now. 

In a move away from traditional berry and basic fruit flavors, Beaches pushes the seltzer flavor boundaries with their Cocktail Variety Pack, which includes four cocktail inspired flavors: Margarita, Mojito, Paloma, and Pina Colada. All four flavors are gluten free and clock in at 4.0% ABV, 95 calories, 4g of carbs, and 0g of sugar, and are made with real fruit juice and all natural flavors. This is the second offering from Beaches Hard Seltzer, initially launching with their Tropical flavor in October of 2019. 

Starting with their Imperial Beer Series of 2007, a series that pushed the boundaries of experimental ingredients in beer, and then the launch of Starcut Ciders in 2014, Superfluid Supply Co. is an extension of the long-standing spirit of innovation at Short’s Brewing Co. Leading with Beaches Hard Seltzer, Superfluid Supply Co. opens the door for continued beverage experimentation and development at the brewery. 

“Each seltzer in this Cocktail Variety Pack derives much of their flavors from a particular fermentation method and yeast strain that creates an excellent fruity base for developing bold new beverages. By embracing this power of fermentation, we’re able to capture complex flavor profiles with minimal ingredients and processing,” said Tony Hansen, Chief Innovation Officer of Short’s Brewing Company. “We are always looking to push the flavor boundaries of this category.” 

The Cocktail Variety Pack is launching in Michigan this week with Colorado, Florida, Illinois, Indiana, Michigan, Ohio, Pennsylvania, and Wisconsin to follow in the coming weeks.  This brand whisks drinkers away to their favorite beach no matter what the season or weather. 

For more information about Beaches Hard Seltzer, please visit www.beacheshardseltzer.com. 

About Short’s Brewing Company

Short’s Brewing Co. was established in 2004 by Joe Short. The company’s portfolio also includes Starcut Ciders, born out of a desire to celebrate the bounty of Michigan orchards, and Beaches Hard Seltzer, an innovative, refreshing seltzer under the alternative beverage brand Superfluid Supply Co. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious, Local’s Light, and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.