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The Theory of Lupulin Threshold Shift

What is Lupulin Threshold Shift, does it change your palate preferences, and can the phenomenon be reversed?

In 2005, legendary Russian River brewer and proprietor of a face that does not age, Vinnie Cilurzo, coined the term “Lupulin Threshold Shift” (LTS). The term describes how a person’s exposure to hoppy beers increases their tolerance of bitter flavors over time – increasing the threshold of what they find too bitter to enjoy. This in turn changes their perceptions and expectations of beers they may have previously revered.

Interestingly, Cilurzo presented the concept many years prior to keyboard heroes declaring that, “Pliny is overrated.” Was this premonition a fortunate happenstance or a pre-emptive rebuttal to these remarks? We may never know. However, it was a time when double IPAs and other aggressively hoppy and bitter beers were far from the mainstream craft that they are today, so it was certainly a perceptive call.


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Comments

velo.mitrovich's picture
Very interesting article.
Editorial Dept.'s picture
Hi velo.mitrovich, Glad you enjoyed it! We thought it made for a good read as well.

Comments

velo.mitrovich's picture
Very interesting article.
Editorial Dept.'s picture
Hi velo.mitrovich, Glad you enjoyed it! We thought it made for a good read as well.

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