California Man Files Class Action Against MillerCoors, Blue Moon

A California consumer has filed a class action suit against MillerCoors for deceptive trade practices in the marketing of Blue Moon.

A resident of San Diego, Evan Parent’s suit alleges that MillerCoors misrepresented and failed “to disclose material facts on Blue Moon bottles, cans, packaging, and associated advertising…when it knew or should have known that its representations were unsubstantiated, false, and misleading, and that the omissions were of material facts and were contrary to the actual representations made by Defendant.”

The suit further alleges that the representation of Blue Moon as a craft beer resulted in a higher price than normally would have been paid for a beer produced on a large scale by MillerCoors.

The full legal document can be found at this link.