Wallenpaupack Brewing Company Secures Naming Rights for East Gate Concession Stand at Mohegan Sun Arena at Casey Plaza

In a strategic move aimed at enhancing the fan experience, ASM Global has unveiled a groundbreaking three-year partnership with Wallenpaupack Brewing Company, granting them exclusive naming rights to the East Gate concession stand adjacent to Section 108 at Mohegan Sun Arena at Casey Plaza. This exciting collaboration will see the newly-rebranded beer haven featuring a curated selection of eight distinctive draft brews from Wallenpaupack Brewing Company.

Among the lineup are perennial favorites like the Paupack Cream Ale, Largemouth Hazy IPA, and Hawley Hefeweizen. Beer enthusiasts can also look forward to seasonal delights, series releases, and an Arena-exclusive gem known as the Up For A Cup Coffee Porter.

“With such a variety of our beer on tap, we aim to give craft beer enthusiasts at the arena a vast representation of both the quality and diversity in styles that we pride ourselves on at our brewpub as well as in our self-distribution footprint,” said Wallenpaupack Brewing Company’s Director of Business Development, Brad Beneski. “This includes our Up For A Cup Coffee Porter—a beer that was created especially for this partnership and will only be available at Mohegan Sun Arena at the Casey Plaza and our brewpub.”

Set to endure until at least 2026, this partnership aligns with ASM Global's recent commitment to spotlighting local purveyors within their venues. The East Gate concession stand joins an illustrious lineup of culinary offerings, including Empanada King, Revello’s Old Forge Pizza, Boozy B’s, and Malacari’s Ice Cream & Wine, all contributing to an unparalleled culinary experience for attendees.

“We are committed to providing our guests with a diverse menu featuring local flavors and bringing the menus of some hometown establishments to our audience that stretches beyond the Wyoming Valley,” said Stephen Poremba, General Manager of the ASM Global managed Mohegan Sun Arena. “As we begin our 25th event season, we are thrilled to partner with Wallenpaupack Brewing Company to provide their diverse lineup of locally crafted beers to our customers year-round.”

This development also follows Wallenpaupack Brewing Company's successful completion of the inaugural year of their four-year collaboration with PNC Field and the Scranton/Wilkes-Barre RailRiders. This trend underscores a growing industry focus on featuring locally sourced products at both performing arts and sporting venues, enriching the overall event atmosphere.

“From the entire home slate of Wilkes-Barre/Scranton Penguins home games to the ever-growing schedule of  concerts and other unique performances that are on the calendar, we are privileged to have our beers be part of these events and help add some local flavor to the global talent that will be entertaining our community,” Beneski added. “We are beyond thrilled and energized to make this partnership a special one for years to come.”

As fans eagerly anticipate the unveiling of the rebranded beer stand, the partnership between ASM Global and Wallenpaupack Brewing Company promises to elevate the event experience by combining the thrill of live entertainment with the delight of locally crafted brews.