Kit NA Brewing, a leading non-alcoholic craft beer brand, is excited to announce the launch of its ‘Under Your Own Influence Sober October’ program. A quarter of Americans participated in Dry January this year, and ‘Under Your Own Influence Sober October’ is the perfect opportunity to engage with that mindful audience. Kit invites consumers to engage in this dry month, take a break from alcohol, and embrace the idea of being under your own influence.
October is more than just a month—it’s an opportunity to reset, recharge, and prepare for the approaching holiday season ahead. With Kit’s ‘Under Your Own Influence Sober October’ campaign, Kit NA Brewing is encouraging individuals to engage in Sober October with a beer that is true to them, and without compromising on personal preferences. Whether it’s for a night, a week, or the entire month, Kit’s non-alcoholic beers are the perfect companion on this dry journey.
“Our Sober October campaign is all about encouraging people to take a mindful break from alcohol and focus on personal growth in a way that’s both enjoyable and rewarding. It is all about being under your own influence! Said Jayme Brown, Director of Marketing at Kit NA Brewing.