Submit for Review (Beer, Cider)

The Beer Connoisseur's Official Review - Submit Beer & Cider


Submit Samples to the Official Review

Step 1. Complete the form at the bottom of this page for each beer/cider you wish to have evaluated in the Official Review.

Step 2. Once our editors approve the submission, the Review Coordinator will email you an Official Samples Request containing shipping instructions for the review (allow 7 business days).

Step 3. Beer/cider will be reviewed in a single-blind format and published to our website within 45 days of receipt by the judge. An editor will notify you once the review has been published.

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Important Details

The Official Review is a highly controlled single-blind format that insures unbiased evaluations of your brands. We do not purchase beer from retailers as we believe allowing brewers to directly ship its freshest beer/cider results in the most accurate evaluations of the liquid. This provides consumers with the best information about the out-the-door quality of the beverages, and it provides brewers with the most accurate critical evaluation of their work. This process is labor intensive and costly, and we thus have limited capacity in the Official Review.

We have had brewers submit all of their beer to our review (28+ beers annually) which limits other brewers from being included. In the interest of providing as many brewers the opportunity to be acknowledged in our publication, we now guarantee inclusion of two beer/ciders annually to brewers that subscribe to The Beer Connoisseur.

It is in the brewer's best interest to subscribe to The Beer Connoisseur as our reviews lead to significant editorial coverage online, on social media and in our annual print magazine themed "The Best Beer & Breweries of the Year". Brewers will miss this editorial coverage by not having a subscription.

Premium Web 12 Months + Annual Print Edition – USA $34.95, CANADA $41.95, INTERNATIONAL $49.95

SUBSCRIBE HERE

*Please note that samples shipped directly to our judges without being specifically requested by the Review Coordinator will be enjoyed by the judge and not reviewed.


Submit Unlimited Beer & Cider

Breweries, cideries and importers may submit unlimited beer and cider over a 12 month period by joining our trade program. The trade program allows The Beer Connoisseur to increase the editorial capacity of the Official Review without limiting other non-trade member breweries from participating.

Joining as a trade member is the best way for brewers to receive comprehensive year-round coverage in the editorial categories read most by The Beer Connoisseur's audience. Trade members are guaranteed unlimited reviews, unlimited year-round press release coverage and other special editorial opportunities.

LEARN MORE


Judges Panel & Evaluation Process

Meet our Panel of Judges  |  How We Score

The Official Review follows the BJCP style and scoring criteria. Judges must have at minimum a BJCP National certification or a Master Cicerone® certification in order to sit on the panel. Judges are required to have an assistant that accepts beer/cider shipments, stores the samples and prepares the samples for the single-blind evaluation. The Review Coordinator manages sample shipments in order to reduce shipping distance between the brewery and the judge, while also restricting local beer from being evaluated by local judges. The judge makes the final determination of which style category the sample is evaluated against and the style is referenced by the judge at the beginning of his/her written review.


Editorial Use / Audience Exposure

Reviews receive high exposure to our audience of 8 million annual readers. Reviews are used in the following ways:

1. Published to website and optimized for SEO (2.2MM)

2. Included in the weekly Official Review eNewsletter (Fridays, 50k)

3. High-scoring reviews receive brewer Q&As published to the website and that are used in our Sunday "Recommended Beer with Brewer Q&A" eNewsletter.

4. High scoring reviews are published in the January annual print edition "Best Beers of the Year" and "Best Beers of the Year by Style Category."

5. World Class rated beers and cider receive 4 pages of editorial in the annual print edition that include the judges reviews, brewer Q&A and full page photography.

6. All reviews count towards our "Breweries of the Year" awards also published in  annual print edition.

7. Reviews are periodically published to our social media platforms for Twitter, Facebook, Instagram and Pinterest (110k).

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Promote Your Ratings & Awards

You’ve Earned It. Now Promote It!

Showcase your achievements by applying our ratings and awards medals and seals across your brand’s sales, advertising and branding portfolio. 

Full Details Here


Showcase Your Ratings & Awards

You’ve Earned It. Now Showcase it!

Showcase your achievements at your brewery or taproom by hanging ratings and awards certificates for visiting patrons to see.

Full Details Here


Upload the Correct Photo Style

Be sure to have a straight-on shot of your bottle or can, or a product photo preferably with no background (PNG or JPG on white background). Images are used at approximately 250 x 500 pixels. Please send largest size photos available, but no files larger than 10MB.

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Brewery, Cidery or Meadery
Full brand name of beer, cider or mead to be reviewed.
Files must be less than 10 MB.
Allowed file types: gif jpg jpeg png eps tif psd.
Year-Round, Seasonal, Limited Release (brand will be re-introduced), Special Release / Collaboration (one off)
As closely defined by the BJCP style guidelines.
A couple sentences or paragraphs describing the beer, cider or mead. This can be copied from the product page on your website.