New Image Brewing, Dumb Friends League and Homie Partner to Raise Funds and Promote Animal Adoptions

New Image Brewing has partnered with Homie and Dumb Friends League to release a beer that will aid in animal adoptions. Full details are below.

The Dumb Friends League has teamed up with New Image Brewing, and local real estate brokerage Homie, to raise funds to support the Dumb Friends League's mission of improving animal welfare and making homes possible for rescue animals. 

Slobberin' Hobbs; a new beer in the Dumb Friends League, Good Homes series is being released on Friday, May 21st, 2021, and as with previous releases, New Image Brewing will donate $1 each for every 4-pack sold to the Dumb Friends League. For this release, Homie will also be matching New Images's donation for every 4-pack sold, with these funds going directly towards helping hard-to-place animals in the Denver area find a forever home.

About the Adoptions

Each beer in this series focuses on adopting out a traditionally "tough to adopt" situation by placing the image and story of the dog on the label. December's release, Home For Pit-Mas featured a pitbull named Homey. February's "All You Need Is Love - And Dogs" featured a pair of dogs. With both releases, the dogs quickly found forever-homes, and the beers sold out. This release is called Slobberin' Hobbs and features a 9-year old black and white lab mix.

About the Beer

The beer is a double dry-hopped IPA at 8% ABV. It will be sold in 4-pack cans at local Colorado retailers, at the New Image taproom in Arvada, and online at nibrewing.com for residents of NY, FL, DC, CT, PA, AK, and KY.

About the Partners

The Dumb Friends League was founded over 100 years ago and has made a large impact on animal welfare in and around Denver. The full story of the org can be found here - https://www.ddfl.org/our-story/

New Image Brewing was founded in 2016 by then 23-year-old Brandon Capps. New Image has a brewpub in Arvada, Colorado, and a production facility with a second location in the works in Wheat Ridge, Colorado. New Image Brewing was recently named "Best Taproom" by Westford in 2021.

Homie is a real estate company changing the way real estate is bought and sold by eliminating high fees and commissions. The company simplified an outdated and overcomplicated process through a combination of technology and expert, full-service agent support. Homie operates in five states, is the #1 listing brokerage office in Utah, and is growing in Arizona, Nevada, Colorado, and Idaho. With real estate, home loans, closing services, and insurance, the Homie Tech family is on a mission to make homeownership easy, affordable, and accessible for all. To learn more, visit: www.homie.com/colorado

"Homie's mission is to make homeownership easy, affordable, and accessible for all. We are delighted to partner with the Dumb Friends League and New Image Brewing to help make homes possible for Denver rescue animals, also," said Melissa Millan, general manager of Homie Colorado. "There is so much synergy with our collective missions. We love the work they are doing in the community, and the team at Homie truly believes that pets make a house a home."