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Craft Beer, Casino Culture, and the Rise of Social Digital Entertainment
It’s not just about the beer you sip from the glass; it’s about craft beer culture. It’s defined by a…
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A Better Beer Night Is Built Around the Evening, Not the Pint Count
The most enjoyable night out usually has a shape. A first drink somewhere quiet, food before kickoff, one football match,…
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What Makes a Craft Beer Label Stop You Mid-Aisle
A craft beer label designed correctly will draw consumer attention during the often-sizeable process of making a selection from dozens,…
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Bratislava’s Secret Pubs and Hidden Craft Breweries
The most interesting beer experiences in Bratislava don’t usually give a warning with flashing lights or crowds of tour groups.…
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The False Buzz: Why Slot Machines Make You Feel Like You Won When You Actually Lost
The lights are flashing, the coins are clattering, and a jingle is sounding. It can be a bit like enjoying…
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A Practical Branding Checklist for Craft Beer Festivals
A craft beer festival is a series of micro decisions. From which place do the visitors get a glass? Which…
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How Football Coaches Use Data to Prepare Their Teams
Coaches’ intuition and players’ instincts were once the key components of football. Great managers of the past sat with their…
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Potato Neutral Spirit: The Raw Material Behind the World’s Finest Drinks
Each bottle of top-quality vodka starts well before the label is created and the first cocktail is served. It all…
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Keg Age Is the Missing Taproom Metric
With GPS-enabled menus, a modern taproom can describe the brewery, style, alcohol by volume, bitterness, serving size, and price before…
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Why Football Discussions Are Becoming Part of Digital Culture among Beer Fans
It’s not the end of the day for many beer fans. When it comes to football, it’s popular to drink…
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Perya Game Online: Celebrate Filipino Tradition in a New Way
You’ll know you are into a Filipina beer connoisseur if you know that one thing that cuts across all people…
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Pair the Beer to the Pace, Not the Table
The usual version of this question is about flavour. Something dark and rich for the poker table, something crisp for…
