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Top World Football Kits with Beer As a Sponsor

Celebrating the iconic union of football and beer.

Top World Football Kits with Beer As a Sponsor

When the English Premier League was founded in 1992, alcohol-related sponsors accounted for 18% of the league. These collaborations resulted in impressive kits that fans still wear to stadiums today, while others created legendary moments.

For the 19-20 season, the proportion of logos on the uniforms of EPL teams associated with alcohol was a whopping... zero (0). Bookmakers, on the other hand, now hold a 50% share. You can find such facts, sports news and choose a trusted gambling operator thanks to the reviews provided on

This article focuses on the most exciting kits with beer sponsors' logos on them and related teams' stories.

Coors / Chelsea FC, 1994-1997

Surprisingly, Coors has never had a sponsorship deal with a home team from Colorado, but they did manage to get on Chelsea's form during one of the most successful times in the pre-Abramovich era.

Puma's beautiful home and away shirts with Coors on the chest were worn by the legendary Ruud Gullit, Gianfranco Zola, Gianluca Vialli when they won the FA Cup in 1997.

Chang / Everton, 2004-2017

Thailand's biggest brewery spent a full thirteen seasons with Toffees. The company has been around while Everton experimented with manufacturers: Le Coq Sportif, Umbro, and Nike changed during that long period.

The most important result of the cooperation was the Chang-Everton Football Academy and a historic fourth place in the league: higher than arch-rivals Liverpool.

Estrella Galicia / Club Deportivo Lugo, 2014

Spanish beer Estrella Galicia has been working alongside CD Lugo for many years. In 2014, this particular club released two sets of kits, to which there is still a very polar opinion: it is often included in lists of either the best or the worst of all time.

The design was evocative: one shirt was designed with a beer on a chest, while the other was black with an octopus tentacle in the same place.

Carlsberg / Liverpool, 1992-2010

The Carlsberg logo accompanied the Reds at some of the most epic moments in the history of the club and football in general. And many fans will argue that the "Miracle of Istanbul," when the team, inspired by captain Steven Gerrard, managed to come back from 0-3 down in the Champions League final, is one of the most remarkable displays of sporting spirit in any sport ever.

McEwan's Lager / Blackburn Rovers, 1992-1995

Before turning to Blackburn Rovers, it is worth noting that the brewery also supported Newcastle United. But, unlike the second story of the partnership, the McEwan's Lager logo brought good fortune for the Blackburn team.

In 1995, under Kenny Dalglish's management, Blackburn Rovers achieved the highest honour in England, national champions.

Newcastle Brown Ale / Newcastle United, 1995-2000

Past examples have not included local club sponsorship. But when a local club plays in the English Premier League and the team itself features the legendary Alan Shearer as an additional factor in attracting advertising contracts, it would be challenging to refuse Newcastle United.

In addition, the look of the uniform, a shirt in black and white stripes, absolutely did not reflect the flashy game of The Magpies—the partnership made in heaven.

Carling / Rangers & Celtic, 2003-2010

One of the most exciting stories of cooperation between liquor companies and football clubs is, subjectively, the work of Carling in the Scottish market. To avoid angering the fans and dividing the fanbase of the legendary derby "The Old Firm," the beer company did not offer sponsorship to just one of the feuding sides. Instead, kits bearing the Carling logo have been worn by both Rangers and Celtic players for seven years.