Editorial Dept.'s picture

Anheuser-Busch Renames Budweiser Brand 'America'

Yes, you read that right.
Photo Courtesy of Fast Co. Design

Just in time for Independence Day, Anheuser-Busch has announced that its flagship brand, Budweiser, will be seasonally renamed as 'America.'

'The King of Beers' will now be emblazoned with the nation's motto of E Pluribus Unum, or "out of many, one." Despite the fact that Anheuser-Busch is owned by AB InBev, a massive multinational company headquartered in Belgium and Brazil, the 'America' move is being touted as a call for unity in what Ricardo Marques, a Bud VP touted as "maybe the most American summer ever." 

"We thought nothing was more iconic than Budweiser and nothing was more iconic than America," professed Tosh Hall, creative director at JKR, the branding firm behind the campaign.

It could be argued that supporting local craft, which creates more new jobs than macro, is more American, but to make this out as a battle of U.S. and them would be a cheap, watered-down rhetorical ploy.

Love it or hate it, it's an interesting marketing strategy, and at the end of the day, nothing is more American than old-fashioned capitalism.