Ireland’s White Hag Brewing Brings a New Wave of Irish Craft Beer to the U.S.
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Editorial Dept.
Ireland’s White Hag Brewing has made its debut in the U.S., starting in Boston and New York. The brewery is now introducing drinkers in the U.S. to its delicious and innovative Irish craft beers. And with the support of BevNomad, it is targeting rapid expansion across additional states.
A press release from BevNomad revealed that White Hag Brewing beers are already available in Massachusetts, New York, Rhode Island, Connecticut, and Wisconsin. It will soon expand to Illinois, New Jersey, Pennsylvania, Ohio, Minnesota, Michigan and several other states.
This fast-paced rollout demonstrates the brand’s ability to thrive in a competitive market, even at a time when the overall beer category is challenging.
After launching in Boston and New York in August of 2025, the brewery remarkably made an immediate impact: landing more than 400 accounts in less than thirty days.
Tapping into the deep Irish community of America’s cultural capitals, The White Hag is introducing a new, contemporary vision of Irish beer to the next generation of drinkers. Where traditional beer styles have dominated the taps in Irish pubs across the United States, pub owners can now offer a new wave of Irish beer, including brands like their flagship Little Fawn Irish IPA.
A Brewery with Global Reach
Since its founding in 2013, The White Hag has:
- Been voted #1 Craft Brewery in Ireland twice in the past eight years (source)
- Expanded distribution to eight countries across Europe and even into Dubai
- Hosted Hagstravaganza each year, the largest international brewery festival in Ireland
- Opened a dedicated taproom in Dublin Airport, sharing Irish craft beer with millions of travelers each year
A Strong U.S. Partnership
The brewery’s rapid U.S. entry was made possible through a partnership with BevNomad, a beverage accelerator specializing in brand development and international expansion. Leading The White Hag’s North American operations, BevNomad has built relationships with distributors, supported placements at key retailers, and matched the brand with clear consumer demand. This activity ensures beer lovers in these new markets can enjoy the quality products that make The White Hag one of the most celebrated craft breweries in Ireland.
Raising the Bar for Beer
While many breweries face challenges in today’s marketplace, The White Hag is proving that with the right combination of quality, brand identity and execution, beer remains one of the most exciting and promising categories in beverages.
“We’re proud to share the spirit of Irish craft brewing with American consumers,” said Bob Coggins, Co-Founder and Commercial Director of The White Hag. “Our partnership with BevNomad has allowed us to bring our beers to life here in
the U.S. with the same recipes, the same culture, and the same commitment to innovation that defines us at home in Sligo.”
Ready to try The White Hag for yourself? Contact BevNomad to learn about bringing The White Hag to your market.
About The White Hag
The White Hag Irish Brewing Co., based in Sligo, Ireland, is an award-winning craft brewery inspired by the heritage and mythology of Ireland’s Wild Atlantic Way. Known for its innovative range of beers, from bold stouts to experimental IPAs, The White Hag combines traditional brewing with modern creativity. Celebrated globally and at home, the brewery hosts events like Hagstravaganza, showcasing its dedication to exceptional beer, community, and Irish culture. For more information about The White Hag brewery, its products and story, visit www.thewhitehag.com
About BevNomad
BevNomad is a U.S.-based beverage accelerator that helps domestic and international brands establish scalable, compliant, and profitable operations in the United States. From production to distribution, BevNomad streamlines route-to-market for brands seeking to grow within a changing economic landscape. For more information about how BevNomad builds brands in the beverage space, visit www.bevnomad.com
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