Side Launch Brewing Reveals Bold Rebrand and Packaging Refresh Celebrating Ontario Adventure Lifestyle
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Editorial Dept.
Key Takeaways
Side Launch Brewing Co. is charting a new course with a complete rebrand under the “Built To Launch” platform across its core beers. The new design integrates custom illustrations, bold type and nautical inspired shapes to mirror outdoors and earned moments from life in Ontario. Along with the new look packaging, the brewery is moving into the ready-to-drink category, solidifying its foothold in both beer and RTD channels.
A press release from Side Launch Brewing disclosed that the new packaging system was designed in-house with artwork by Ontario illustrator Matt Doyle.
It introduces a unified visual language across the portfolio. Each can acts like a poster for an adventure moment, featuring a workwear-style badge with the iconic boat mark, stronger colour blocking and typography, custom illustrations tied to beer style and occasion, and nautical chart lines of Georgian Bay.
The rebrand refreshes Side Launch favourites, including Northbound Lager, Anyday Light IPA, Fifth Coast Hazy IPA and Original Wheat, with Fifth Coast revived as a nod to Ontario freshwater surf culture.
“Side Launch is the reward after the effort,” says Dan Johnston, VP of Commercial. “It’s beer for earned moments — on the trail, at the cottage or around a campfire.”
The rebrand also supports the brewery’s expansion into ready-to-drink beverages with the launch of Side Launch Spirits, beginning with Lemon Berry Mist (available in the LCBO), followed by Peach Honey Fizz and Cherry Lime Smash.
The rebrand marks a major evolution for the Collingwood-based brewery as it strengthens its presence in Ontario’s beer and ready-to-drink markets.
The transformation introduces a new brand idea called Built to Launch, reconnecting Side Launch to its heritage while reflecting the outdoor lifestyle and shared moments that define Ontario today, from ski hills and bike trails to cottages, patios and city gatherings.
“Side Launch has grown alongside the community that surrounds it,” says Steve St. Jean, VP of Brand, Creative and Marketing. “This evolution honours our history while embracing the four-season lifestyle that inspires our drinkers today.”
Founded on the shores of Georgian Bay, Side Launch takes its name from the sideways ship launches that once defined the town, a symbol of preparation meeting possibility. That legacy now anchors the mindset behind Built to Launch: celebrating the effort behind every earned moment, from finishing a ride to gathering with friends after a long day.
About Side Launch Brewing Co.
Founded in 2014, Side Launch crafts beers and cocktails inspired by the region’s shipbuilding heritage and adventurous spirit. With locations in Collingwood and London, the brewery brings people together through beer, music and community.
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