Shock Top and Auntie Anne’s Introduce TWIST: A Vest That Keeps Beer Cold and Pretzels Warm

Shock Top and Auntie Anne’s are teaming up again for their “Beer Kneads Pretzels” collaboration. This year, they have introduced the TWIST vest, designed to keep beer cold and pretzels warm during football tailgates. The partnership also includes giveaways, game-day activations, and a special pretzel offer for fans.

A press release from Shock Top announced that the (limited) TWIST vest will be  available on shop.ShockTop.com at $30.

The TWIST vest can also be obtained through a social giveaway via the brands’ social channels,  and surprise drops at select tailgating events around the Florida Gators v. Georgia Bulldogs  game on October 31, 2026, in the vicinity of Atlanta’s Mercedes-Benz Stadium. 

TWIST pairs one heat-insulated pocket for Auntie Anne’s Pretzel Nuggets with one cold  insulated pocket for Shock Top Twisted Pretzel Wheat, keeping snacks warm, beer cold, and  hands free from tailgate through kickoff.  

Shock Top Twisted Pretzel Wheat is a limited-run seasonal release and a cult classic among  beer and pretzel fans alike, recognized for its unmistakable pretzel aroma and smooth wheat  finish. Auntie Anne’s has been a mainstay in America’s malls, stadiums, and airports since 1988,  and returns this football season with gameday staples including the made-to-share Football Bucket with assorted dips. 

“Tailgating comes down to a few essentials: keeping the important things at the right  temperature and enjoying them with the people around you,” said Jake Neilson, Senior Brand  Manager, Shock Top. “TWIST is a fun, functional way to bring that to life, and it’s the perfect way  to mark a second year of reminding fans that Beer Kneads Pretzels.”

“Warm pretzels and cold beer are a natural pairing, and  we’re excited to give fans another reason to make Auntie  Anne’s part of their football traditions in collaboration with  Shock Top, who shares our passion for creating fun,  craveable experiences for fans, like the limited-edition  TWIST vest,” said Nathan Baldwin, Chief Brand Officer,  Auntie Anne’s. 

Buy-One-Get-One Auntie Anne’s Pretzel Offer on Twisted Pretzel Wheat 

Fans who do not secure a vest can still take part in the fun. Every limited-edition 6-pack of Shock  Top Twisted Pretzel Wheat includes an exclusive code for a buy-one-get-one Auntie Anne’s  pretzel, redeemable in-store or through the Auntie Anne’s App. The offer runs through February  15, 2027, or until the limited-edition 6-packs are gone. To redeem: 

1. Find Shock Top Twisted Pretzel Wheat 6-packs at a local retailer. 

2. Check the bottom of the 6-pack for a unique code. 

3. Download or open the Auntie Anne’s App and enter the code. 

4. Redeem the buy-one-get-one offer at a participating Auntie Anne’s location.* 

*Offer must be unlocked by February 15, 2027. Must purchase one (1) Pretzel to receive one (1) Pretzel on us  (excluding taxes & fees). Includes Original, Cinnamon Sugar, & Sweet Almond Pretzels. Must redeem in the  Auntie Anne’s Rewards App and be an Auntie Anne’s Rewards member. Reward expires 30 days after being  unlocked. Single use. Auntie Anne’s may end promotion at any time without prior notice. Online and app order  redemptions subject to service fee and sales taxes. Limit one offer code redemption per transaction. Not valid  with any other promotion or offer. No cash value. Non-transferable. Valid only at participating U.S. Auntie Anne’s  locations. 

Gameday Activation in Atlanta  

Shock Top and Auntie Anne’s will bring the collaboration directly to fans with an on-site  activation in the Florida-Georgia tailgate lots in Atlanta, where the brands will surprise legal drinking-age tailgaters with TWIST vests, Auntie Anne’s product, and co-branded prizes.  

For giveaway updates on TWIST, the “Wedge Heads” series, and the buy-one-get-one Auntie  Anne’s pretzel offer, follow @shocktop on Facebook, Instagram, and X, and  @auntieannespretzels on Instagram, TikTok, Facebook, and X.  

About Shock Top

Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious  beer that is perfect for those who crave flavor and fun. With a flair for the unexpected, Shock  Top creates exciting twists on classic styles. From the legendary Belgian White to the refreshing  Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat, the Shock  Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into the Shock  Top experience on social @shocktop on Facebook, Instagram, and X.  

About Auntie Anne’s

Auntie Anne’s® was founded in 1988 and is known for mixing, twisting, and baking pretzels to  golden brown perfection in full view of guests. The stores can be found in malls, outlet centers,  universities, airports, select Walmart- locations, travel plazas, military bases, and food trucks. As  of June 28, 2026, there are more than 2,100 locations in 49 states and 28 countries and 

territories. Fans can now order their favorite pretzel snacks for delivery, pickup and catering  through the Auntie Anne’s Rewards app. Join Auntie Anne’s rewards for special offers. For more  information, visit auntieannes.com, or follow us on Facebook, Instagram, TikTok and X.