Atwater Brewery Releases Atwater Light: Detroit’s Premium Light Craft Beer
Atwater Brewing introduces Atwater Light, a low-calorie, low-carb craft beer with only 95 calories and 2.6 carbs per 12 oz, now available year-round at local retailers and taprooms in Michigan.
Atwater Brewing, Detroit’s renowned craft brewery and a craft beer brand of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is pleased to announce the launch of Atwater Light, a low-calorie, low-carb addition to its flagship line available year-round. This new product is now offered at local retailers and all three Atwater Tap Rooms and is anticipated to become a preferred choice for beer enthusiasts throughout Michigan.
Atwater Light is a light-bodied, refreshing brew with only 95 calories, 2.6 carbs per 12 oz serving, and 4.2% ABV. Crafted with German Noble hops for a traditional flavor and aroma, and Vienna malt for the perfect body and color, this beer offers a delightful drinking experience without the extra calories.
Carrie Shafir, Senior Brand Director at Tilray Beverages, stated, “Atwater’s beers honor the spirit of Detroit, and we brew our products for the hardworking people that work and live in this city. We are proud of our brewing heritage and community, and with the introduction of Atwater Light, we offer an honest light lager that suits any occasion, designed for maximum refreshment.”
The cans and packaging were crafted to evoke a sense of hometown pride, featuring a map of Detroit city streets, the birthplace of Atwater. The design is intentionally simple and clean to reflect the lightness of the beer and emphasize how straightforward and easy-drinking Atwater Light is.
Atwater Light is now available in the following formats:
- 12-pack of 12-ounce cans
- Draft
- 16-oz cans (coming soon)
About Atwater Brewery
Atwater Brewery is Detroit’s craft brewery. Founded with a philosophy that hard work deserves a quality beer, we were born in 1997 in the Rivertown neighborhood when its streets were pocked with potholes and lined with abandoned warehouses and the only people around were the ones high on their dreams or down on their luck. We helped build this place up. Our portfolio of award-winning craft beers offers something for everyone. We believe that beer should be approachable to every drinker. Whether it’s a crowd favorite like Dirty Blonde or Vanilla Java Porter, a Midwestern winner like Atwater IPA or a Detroit classic like Atwater Light or Detroit City Juice Hazy IPA, you’ll find a beer for every occasion and every palate.
You can find our beers at fine establishments across Detroit and Michigan. Or we’d love to see you in person at our three taprooms in Detroit’s Rivertown neighborhood, in Grosse Pointe Park and Grand Rapids.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
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