Bandero Premium Tequila Continues Rapid Expansion with Three New Markets Added In 2025
Bandero Blanco and Café are Now Available in Illinois, Nevada, and North Carolina.
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Editorial Dept.
Bandero Premium Tequila, has expanded into the Illinois, Nevada, and North Carolina markets within the first three months of this year, adding to its existing presence in California, Colorado, Texas, New York, and New Jersey. This expansion comes as Bandero Tequila continues to win awards in the space. Bandero Blanco most recently took home the Gold Best in Class at the 2025 Berlin International Spirits Competition with a 95-point score—the highest possible rating in the competition.
Bandero uses only the finest Blue Weber Agave, matured for seven years in the red clay soil of Jalisco, Mexico’s Highland region of Los Altos. The result is a mouth-watering agave, lending way to a floral, honey suckle-flavored, and award-winning tequila. Bandero’s values shine through every aspect of the brand. The Bandero Blanco tequila is 100% pure, with no additives, colorings, or sweeteners, letting the natural agave flavors shine. Every bottle is small-batch, meticulously crafted, and honors the traditional tequila-making process of Los Altos, Jalisco. Operations focus on sustainability with a zero-waste production process- liquid byproducts are repurposed for irrigation, and agave fibers support local agricultural initiatives. The canteen-style bottles are made with recycled glass and custom, plant-based vegan leather. Bandero celebrates Mexican heritage and craftsmanship, offering a tequila that is both bold and refined, reflecting the spirit of the modern-day caballero.
“As we grow into new markets, our goal is to continue to share our story of craftsmanship, heritage, and sustainability,” said Johanna DeJoria, VP of Sales. “We’ve seen a 50% increase in sales from the previous year and expanded our market share by 40% in the last four months, which tells us there’s a real appetite for a no-compromise approach to sipping tequila, one that prioritizes quality but is accessible at the same time.”
Bandero offers two premium tequilas, an additive-free Blanco – triple-distilled and chill-filtered for exceptional purity and flavor, and its trending Café – blending the award-winning Blanco with Mexican coffee concentrate and agave honey, creating a rich, velvety spirit with notes of freshly roasted coffee, vanilla, and cacao. As tequila continues its rapid rise, becoming the second best-selling spirit in the U.S. in 2023 with $6.5 billion in sales, Bandero fills a key gap in the market, offering an approachable yet elevated sipping experience at under $50.
About Bandero
Bandero Premium Tequila was co-founded in 2021 by entrepreneur, Jonathan Kendrick. It is the latest venture by John Paul DeJoria, co-creator of Patron and John Paul Mitchell Systems, who joined Bandero in 2024 acquiring majority ownership. DeJoria has joined Kendrick to grow Bandero as a uniquely positioned premium sipping tequila under $50. It uses the finest Blue Weber Agave, matured for seven years in the red clay soil of Jalisco, Mexico’s Highland region of Los Altos. The result produces mouth-watering agave, lending way to a floral, sweet-flavored, and creamy-textured tequila. Bandero offers an additive-free Blanco- triple-distilled before being chill-filtered to purify and perfect the flavor, and a Café- smooth yet dry, with notes of freshly roasted coffee, chocolate, and vanilla. Bandero is the recipient of many awards, including a Gold Medal at the Latin American World Spirit Competition 2024. Bandero is available in California, Colorado, Illinois, Nevada, New Jersey, New York, North Carolina, and Texas, with more distribution coming soon. For more information, visit bandero.com or @banderotequila.
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