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Industry Insights from the National Beer Wholesalers Association

In a year where nothing has gone unaffected by COVID-19, it should come as no surprise that the beer industry has taken some substantial blows. Among each tier, tears were shed as staff was downsized and shops shuttered.

Seemingly naive talk of bubbles bursting and David vs. Goliath battles have been eclipsed in the shadow of a worldwide pandemic, forcing tough decisions and harsh realities for businesses – adapt or die. Many rolled over quickly. Some put up a hell of a fight. Still others have evolved, and a rare few have managed to not only survive but thrive.

With Industry Insights from the National Beer Wholesalers Association, The Beer Connoisseur peers through the haze to make sense of a wild year.


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