Badger State Brewing and 3 Sheeps Brewing Create “Mr. Irrelevant” Collaboration Beer for the Draft in April
Badger State Brewing and 3 Sheeps Brewing release Mr. Irrelevant, a West Coast Pilsner crafted for the 2025 NFL Draft. Available in 16oz cans at Badger State Brewing and 3 Sheeps’ Tap Room.
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Badger State Brewing in Green Bay, Wisconsin, is collaborating along the lakeshore yet again with 3 Sheeps Brewing to create “Mr. Irrelevant,” a West Coast Style Pilsner, to help celebrate the NFL Draft. The exclusive brew, named Mr. Irrelevant as a nod to the final pick of the draft, brings together two of Wisconsin’s favorite breweries.
Andrew Fabry, Founder and CEO of Badger State Brewing, said, “With all of the anticipation mounting for next month’s NFL Draft, our brewing team is excited to be joining forces creatively with 3 Sheeps’ brewers for the first time. After knowing Founder Grant Pauly for years, we felt this once in a lifetime event was the perfect moment to team up and have some fun as football fans from across the nation descend on our region this spring.” Both breweries are committed to bringing the people of Wisconsin – as well as visitors – together over a crisp, delicious beer. Badger State will also act as a shuttle drop off location for a bus departing twice daily from the 3 Sheeps tap room in Sheboygan.
Mr. Irrelevant will be available exclusively in 4-packs of 16 oz. cans at Badger State Brewing, located one block from Lambeau Field in Green Bay, and at 3 Sheeps’ Tap Room in Sheboygan. It will be released the week of April 24, prior to the first day of the 2025 NFL Draft.
The new brew is a light-colored, crisp Pilsner that is dry hopped with Centennial and Krush hops for a classic West Coast combination of pine and juicy citrus. The beer has hints of ripe tropical fruits – mango, guava, and peach – and a combination of malts, led by German Pilsner and has an ABV of 6.2%.
Other Badger State Brewing Happenings For the NFL Draft
Beer, Bourbon, Cheese & Brandy – Badger State will be offering a true Wisconsin experience during the NFL Draft!
Beer: The brewery will be pouring some of Wisconsin’s best-selling beers, including BRW-SKI Light American Lager and Grassy Place Hazy IPA, alongside other crowd favorites, available at multiple bars across the property.
Bourbon: Badger State Brewing has partnered with Wisconsin hand-crafted bourbon and rye maker, J. Henry & Sons, to host an Old Fashioned pop-up bar, offering samples of their exclusive bourbon and rye whiskeys. Guests can also enjoy three different Old Fashioned cocktails available for purchase.
Cheese: Ron’s Wisconsin Cheese will be on-site serving a sampling a special beer cheese spread crafted just for the event using Badger State’s very own BRW-SKI Light American Lager, cheese samples and fresh cheese curds will also be available for purchase.
Brandy: State favorite brand Drink Wisconsinbly will also be onsite during draft week showcasing their Drink Wisconsinbly brandy and also Vodka Seltzer RTD cocktails. Guests will also have access to limited edition DW x BSB branded merch during the week.
More From Wisconsin: Led by brands such as PALO Popcorn, and more, guests will be able to sample their way through Wisconsin each day starting at 10am.
Local Food Trucks and Local Live Music each day of the Draft will make Badger State more than just a place to grab a beer—it’s a celebration of Wisconsin’s craft, culture, and community.
About Badger State Brewing
Badger State Brewing, based in Green Bay, is a leading craft brewery serving customers across Wisconsin with a diverse lineup of innovative beers available in sustainable cans and on draft. The brewery is renowned for its welcoming tap room, beer garden and private event space, The Barrel Haus – named “Best of 2024” by Wisconsin Bride. Badger State lays claim to two of Wisconsin’s top beers: BRW-SKI and Grassy Place Hazy IPA among its range of beers. For more info on Badger State visit www.badgerstatebrewing.
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