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Peroni Partners with il laboratorio del gelato on Beer-Infused Gelato

Peroni Partners with il laboratorio del gelato on Beer-Infused Gelato

Popular premium lager Peroni has announced a partnership with il laboratorio del gelato on a beer-infused gelato for International Beer Day. Full details on this tasty treat are below.


  • To help beat the heat & bring a taste of Italy to people in the U.S., Peroni teamed up with il laboratorio del gelato to make its very own handcrafted flavor, Peroni Gelato, in celebration of International Beer Day, August 7th. Like Peroni, gelato is synonymous with Italy and a staple for summer, so Peroni is excited to combine two quintessential Italian offerings to give people a new way to enjoy a pint of Peroni.
  • Peroni Gelato will be available for free at il laboratorio del gelato’s NYC brick and mortar stores on Friday, August 7th in celebration of International Beer Day, and available for purchase from 8/08-8/09. If you’re not based in NYC, limited quantities of Peroni Gelato will be available starting Thursday, August 6 through Sunday, August 9 via il laboratorio del gelato’s website.
  • Peroni Gelato combines the lemon-citrus notes of Peroni beer with a creamy gelato base to offer a refined, refreshing taste ideal for summer.
  • Some info on the making of the gelato: il laboratorio del gelato adheres to a strict reliance on the ‘italian method’ of ice cream manufacture and development, and Peroni Gelato is no exception. To create this refreshing new flavor, the lab used their foundational method of low butterfat, strong flavor, and dense texture, with an inclusion of Peroni beer and fresh lemon juice. The result is a crisp and refreshing, quintessentially Italian treat perfect for summer.