Jo Caird
AUTHOR’S CONTENT
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Offensive Representations on Beer Labels: Why Do They Keep Happening?
One of the great strengths of the craft beer industry is its playfulness. You see it in the way brewers…
Jo Caird is an experienced freelance journalist and editor based in East London, with a passion for storytelling that explores the environment, culture, and creative solutions to pressing global issues. Her writing regularly appears in esteemed publications such as the Financial Times, Positive News, English Heritage Members’ Magazine, and Atlas Obscura. Over the years, her work has also featured in The Guardian, The Economist, Smithsonian Magazine, and BBC Countryfile Magazine.
Beyond journalism, Jo is a skilled editor and copywriter, working with both non-profits and commercial clients to craft engaging content that drives impact and tells compelling stories. She currently edits The Environment, the membership magazine of the Chartered Institution of Water and Environmental Management, as well as Great British Theatre. Whether covering grassroots conservation, small-scale breweries, or family travel hacks, Jo brings curiosity, clarity, and warmth to every story she tells.
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One of the great strengths of the craft beer industry is its playfulness. You see it in the way brewers…