The Tour de la Bière: Combining a love for cycling and beer!

The Tour de France is not only a legendary sporting event but also a cultural phenomenon that captivates millions of people worldwide. Every year, cycling enthusiasts and casual fans eagerly follow the race, marveling at the picturesque landscapes, the adrenaline-fueled competition and the rich heritage of each region. As the peloton winds its way through the French and Spanish countryside, a delightful and less-focused-on aspect of European culture awaits: its beer.

With owayo's advent of this interactive beer map for the Tour de France, spectators and fans alike can embark on a unique journey, discovering the diverse beer traditions that punctuate the route.

A Taste of the Tour de France Stages

There are 21 stages that make up the Tour de France, held over three weeks where typically each day represents a different stage. The stages are comprised of a multitude of terrains and challenges, including individual time trials, flat stages, hilly stages, mountain stages and rest days.

In 2023, the Tour de France takes place across both France and Spain. The interactive beer map for the Tour de France offers a captivating experience that combines two beloved pastimes: cycling and beer appreciation. This tool allows users to explore the regions through which the Tour passes, highlighting some of the cheapest beers along the way.

By simply navigating the map, beer enthusiasts and tourists can uncover a treasure trove of brewing heritage. The map brings attention to a selection of venues, and the unique characteristics of each region's beer culture. Below is a selection of the stages along the Tour, plus where you can stop in to grab a pint.

Stage 1: Bilbao

The 2023 Tour de France kicks off in Spain, in a city called Bilbao. Set along the Nervión River, Bilbao is maybe most known for the Guggenheim Museum. At Stage 1 of the Tour, you can grab a beer for €6 from Singular Bar.

Stage 7: Mont-de-Marsan to Bordeaux

This flat stage of the event sees participants travelling along a 170 km route from Mont-de-Marsan to Bordeaux. Famous for its wine, Bordeaux is also home to a number of museums and historic sites. Here you can pick up a pint from L'apollo bar for €6.60.

Stage 15: Les Gets to Saint-Gervais Mont Blanc

Les Gets to Saint-Gervais Mont Blanc is the last stage before riders can take a rest day. Saint-Gervais Mont Blanc is renowned for its winter snow sports. Stop in at Les 3 Mousquetons for a €6 pint.

Stage 21: Saint-Quentin-en-Yvelines to Paris

The final part of the Tour in 2023, the Saint-Quentin-en-Yvelines to Paris is a flat stage that ends at the Champs-Elysées. Paris is also home to some of the more expensive beer along the route. Here, a pint from The Freedom Pint will set you back €7.

Whether you are a seasoned beer connoisseur or simply curious about exploring new flavors, the interactive beer map offers a gateway to discovering local pubs along the 2023 Tour de France route. Plan your visits to the bars along the race route, interact with the locals and hear their stories.

By blending the excitement of cycling with the diverse flavors of regional beers, the map is designed to enhance the overall Tour de France experience, highlighting the cultural richness that lies beyond the race itself.

So, if you're planning your Tour de France adventure this year, be sure to pack your curiosity and take a look at the interactive beer map provided by owayo. Raise a glass to the regions, their breweries and the rich tapestry of flavors that make the Tour de France not only a thrilling sporting event but also a remarkable cultural and culinary journey.