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New Belgium Brewing Announces 2016 “Distributor of the Year” Awards

RMC (CO) and NH Scheppers (MO) take top honors
New Belgium Brewing Co.
New Belgium Brewing Co.

New Belgium Brewing has awarded national top honors to Skyland Distributing of Asheville, NC, RMC Distributing Co. of Colorado Springs, CO, and N.H. Scheppers of Jefferson City, MO as part of their 2016 Distributor of the Year Award. The award recognizes distributor partners who have gone above and beyond in the areas of market plan execution, new beer launches, and quality assurance. In addition to top honors, regional winners include: Odom Pacific Northwest (WA/ID), Fun Beverage Inc. (MT), Andrews North Texas (TX), and I.H. Caffey Distributing Co. (NC).
“We had a solid year in 2016, selling 958,000 barrels to finish up 4.8% for the year in a hyper-competitive landscape,” said New Belgium Vice President of Sales, Michael Corrigan, “and much of the credit goes to the strength and execution of our distributor partners. Many distributors rallied strong throughout the year, but top honors go to Skyland, RMC, and N.H. Scheppers – as they were the best of the best in a strong field. Big congratulations and thanks to these organizations for their continued hard work.”
A points system broke out distributors into two tiers based on volume. Three winners from each tier were chosen with top honors going to the highest score. New Belgium Area Sales Managers and Sales Directors totaled points and compared notes for the final outcome.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews fourteen year-round beers; Citradelic Tangerine IPA, Citradelic Lime Ale, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, 8 Hop Pale Ale, Dayblazer Easydrinking Ale, Tartastic Lemon Ginger Ale, Sunshine Wheat, 1554 Black Ale, Bohemian Pilsner, Abbey Belgian Ale, Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.


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