The First Cask Ale Brewery in Arizona, Designed by House of Form
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Editorial Dept.
House of Form, a leading hospitality design firm specializing in immersive and captivating spaces, is proud to announce the completion of its newest project: Wren House Brewing Paradise Valley. This space exemplifies the firm’s signature style, combining intentional design with a distinct neighborhood pub feel and unparalleled guest experiences.
Wren House Brewing Paradise Valley
Located in Paradise Valley, AZ, Wren House Brewing Paradise Valley is a 60-seat brewerywith 1,350 sq. ft. of interior space and 285 sq. ft. of exterior seating. The design merges the warmth of the Arizona landscape with the charm of traditional European pubs. Key features include natural Arizona woods, a custom booth pattern that layers wren bird motifs with desert cacti, and desert-inspired colors throughout. Guests encounter playful design touches like checkered tabletops, lamppost-inspired fixtures mounted to the bar counter, and a dynamic plaid pattern reinterpreted for a modern application – all of which frame the space with personality and depth.
“Designing Wren House Brewing was about honoring a well-established local brand while bringing in new layers of personality for this community,” said Dala Al-Fuwaires, Founder and CEO of House of Form. “From weaving in natural Arizona materials to nods at European pub traditions, this project truly bridges heritage, craft, and place.”
About House of Form
House of Form is a Phoenix-based hospitality design firm specializing in creating unique, story-driven spaces that enhance the guest experience. From boutique hotels to upscale restaurants, House of Form blends creativity, innovation, and strategy to deliver memorable, immersive environments.
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