Corona Premier Celebrates Golf Season with Fan Experiences and Sweepstakes

Corona Premier is teeing up its golf-oriented programming with new fan experiences, tournament activations and a national sweepstakes. The brand is providing golf fans more ways to engage with the game on and off the course – including exclusive golf trips and prizes. The activation is part of Corona Premier’s growing golf presence and its focus on enhancing fan experiences.

According to a press release from Corona Premier, the brand will be the Official Beer of the U.S. Open and Official Light Cerveza of the ACC.

Corona premier is further expanding its integration in golf this year with more ways for fans to enjoy the “Premier Side of Light,” including the chance to win one of five trips to a coveted destination on the Corona Premier “Golf Tour.”

With a crisp, smooth finish and 2.6 grams of carbs and 90 calories per 12-ounce serving¹, Corona Premier has always believed that the best round of golf is a lighter one. From weekend warriors at their local course to dedicated fans tuning in from home, Corona Premier is inviting everyone to experience what it means to play on the Premier Side of Light.

“Corona Premier is all about enjoying an active lifestyle, spending time with friends and savoring the moment, and golf is a place where all those things naturally occur,” said Rob Nelson, VP of Marketing, Corona. “This year, we’re showing even more fans how Corona Premier is the perfect complement to golf, through once-in-a-lifetime experiences and partnerships that help them embrace all aspects of the game they enjoy – from booking weekend tee times to the biggest tournaments in the sport.”

Inside the Ropes: U.S. Open and ACC Fan Experiences

As the Official Beer of the U.S. Open and Official Light Cerveza of the ACC, Corona Premier will bring the Premier Side of Light inside the ropes at this year’s championships from Southampton to Stateline. Fan experiences include:

• U.S. Open On-Course: Fans on the course can snap a picture at an on-course Corona Premier photo opportunity.
• ACC 7^th Hole Brand Activation: At the 7^th hole tee box, fans will have the opportunity for an up-close experience with celebrity participants, while also enjoying a Corona Premier customization station and an exclusive merchandise capsule available for purchase.

Win a Dream Golf Round

Earlier this year, Corona Premier launched the Corona Golf 2026 Sweepstakes, giving fans the chance to win one of five grand prize trips to a destination on the Corona Premier “Golf Tour.” Each grand prize also includes a Corona Premier Golf Bundle with premium golf balls and apparel, plus a $1,200 GolfNow credit which can be used to book tee times at participating courses across the country. Winners can bring three guests for the ultimate foursome and their lightest round yet. Fans who don’t land a grand prize can still win an exclusive golf bundle and a $200 GolfNow promo code.

Connecting with Golf Fans on and off the Course

To meet golfers where they are, the Corona Premier “Premier Side of Light” campaign returns to TV from June through Labor Day, with targeted placements on sports networks during golf’s biggest moments. Four distinct spots are designed to capture the active lifestyle that Corona Premier was built for, reminding fans that whatever the activity, there’s always a lighter way to enjoy it.

To enter the Corona Golf 2026 Sweepstakes, fans 21 or older can visit coronausa.com/pages/golf-2026 by 12/31/26. For more information on Corona Premier, visit coronausa.com and follow @CoronaUSA on Instagram, TikTok and Facebook.

*NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 3/2/26 and ends 11:59 PM ET on 12/31/26. The Corona Golf 2026 Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. This promotion may be advertised in different creative presentations. For complete details, see Official Rules at CoronaUSA.com.

¹Per 12 fl. oz. serving average analysis: Calories: 90, Carbohydrates: 2.6 grams, Protein: 0.7 grams, Fat: 0.0 grams as compared to Corona Extra per 12 fl. oz. serving average analysis: Calories: 149, Carbs: 14.0 grams, Protein: 1.2 grams, Fat: 0.0 grams.

About the Corona Brand Family

The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Non-Alcoholic and Corona Sunbrew Citrus Cerveza. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona embraces every moment with “La Playa Awaits” and encourages consumers to live life more presently no matter where they are. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. culture as the #1 most loved beer brand.