Anheuser-Busch Launches ComBar, a Mobile Bar Built from a Combine Harvester
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Editorial Dept.
Anheuser-Busch has introduced the ComBar: a mobile bar crafted out of a real combine harvester that aims to celebrate the American farmer who provides the ingredients for its beers. The initiative underscores the company’s longstanding support of U.S. agriculture and its dependence on crops such as barley, corn, rice and hops grown by hundreds of farmers across the nation. The ComBar will tour events across the country as part of the company’s ‘Buy Beer Grown Here’ campaign designed to bring attention to the link between farming communities and the beers they help make.
A press release from Anheuser-Busch announced that coinciding with America’s 250th birthday, the ComBar will embark on a nationwide tour this summer.
The mobile bar will pop up at major agricultural and community events, including:
St. Louis 4th of July Celebration — July 3-4, St. Louis, MO
Alive at 5 — July 15, Idaho Falls, ID
North Dakota State Fair — July 20–25, Minot, ND
Anheuser‑Busch Grower Celebrations — July–September, Idaho Falls, ID and Jonesboro, AR
Iowa State Fair — August 17–23, Des Moines, IA
Farm Progress Show — September 1–3, Boone, IA
Husker Harvest Days — September 15–17, Grand Island, NE
USA Rice Outlook Conference — December 13–15, Nashville, TN
Additional events to be announced.
Each year, Anheuser‑Busch spends $700 million sourcing the highest-quality barley, rice, corn, and hops from 700 American farmers whose work forms the foundation of the company’s brewing tradition. The Anheuser-Busch ComBar stands as a 10-ton, 400+ sq. ft. symbol of that commitment—and an unmistakable reminder that great beer begins in America’s fields.
The ComBar—short for “combine” plus “bar”—is the latest milestone in Anheuser‑Busch’s ongoing Choose Beer Grown Here initiative, which encourages consumers to support American farmers by choosing products made with U.S.‑grown ingredients. The initiative launched in March 2024 to celebrate Anheuser-Busch’s industry-leading achievement of the U.S. Farmed* certification, indicating that at least 95% of the agricultural ingredients in its Busch Light, Busch, Budweiser, Bud Light, and Michelob ULTRA beers are sourced from U.S. farms. By spotlighting the farmers behind its beers—and the company’s substantial investment in their livelihoods—Anheuser‑Busch aims to make it easier than ever for consumers to choose beer that benefits American growers.
A 10-Ton Thank You to America’s Farmers
The ComBar transforms one of agriculture’s hardest‑working machines into a one-of-a-kind, fully functioning mobile bar—complete with gleaming beer taps—serving as a 10‑ton “thank you” to the growers who power American farming. Every detail of the ComBar—from its colossal size to its original auger-turned-tap and custom wrap—is a reminder of the massive contributions of U.S. farmers to Anheuser-Busch’s portfolio of iconic American beers.
Cesar Vargas, Chief External Affairs Officer, Anheuser-Busch said: “Anheuser-Busch invests $700 million sourcing from 700 American farmers each year because we know that great beer begins with the highest-quality, U.S.-grown ingredients. The ComBar brings that commitment to life in a way only Anheuser-Busch can—by transforming an iconic symbol of the harvest into a celebration of the people who make our beers possible. We’re rolling it out this summer to remind people to Choose Beer Grown Here and support the growers behind every sip—because that’s who we are.”
For more information on the ComBar and the Choose Beer Grown Here initiative, visit Anheuser-Busch.com and follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
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