Boulevard Brewing Co. of Kansas City announced that Natalie Gershon has been appointed vice president of marketing. Gershon, a beverage industry veteran, will oversee marketing initiatives, help to craft strategy, and work closely with the Duvel Moortgat USA sales team to promote Boulevard beers throughout the company’s 37-state distribution territory.
“Natalie brings a wealth of experience, creativity, and an infectious energy,” said Jeff Krum, president of Boulevard and Duvel Moortgat USA. “We’re fortunate to have an excellent marketing team in place – with Natalie’s leadership and vision, I’m confident they will accomplish great things.”
Before joining Boulevard, Gershon served as vice president of marketing for Zevia Zero Calorie Soda. During her tenure, the company grew to become the largest all-natural, zero calorie soft drink in the U.S. Gershon received a BA in Communication Studies from California State University Long Beach, and resides with her family in Kansas City.