Brewers Association Taps Meg Papanastassiou as New Marketing and Communications Director
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The Brewers Association has appointed new marketing and communications leadership – as it looks to strengthen its support for independent craft brewers. Bringing more than a decade of industry experience, Meg Papanastassiou will lead the association’s marketing strategy, communications and major events. Her appointment marks another step in the organisation’s efforts to raise the profile of independent craft beer.
Meg Papanastassiou is coming from from Backbone Media, where she most recently served as marketing director, leading external and internal marketing and communications for the agency and its sister agency, rygr, according to a press release from The Brewers Association.
Papanastassiou brings more than a decade of experience in public relations and integrated marketing across the beverage, outdoor, and lifestyle industries.
Throughout her career, she has worked with notable beverage brands, including New Belgium Brewing, Boston Beer Company, BrewDog, and Truly Hard Seltzer. Her expertise spans public relations, digital marketing, social media, content strategy, influencer marketing, and events.
“Meg brings a strong combination of industry experience, integrated marketing expertise, and authentic passion for craft beer,” said Bart Watson, president and CEO of the Brewers Association. “From elevating the BA’s resources to championing the interests of small and independent brewers, she will play an important part in advancing our mission.”
In this role, Papanastassiou will lead marketing and communications strategy to strengthen member engagement, amplify the association’s advocacy for small and independent craft breweries, and support the growth and visibility of signature BA events and competitions, including the Great American Beer Festival (GABF), Craft Brewers Conference (CBC), World Beer Cup (WBC), and GABF Competition.
“Few industries bring people together quite like craft beer,” said Papanastassiou. “I’m excited to bring fresh ideas and bold, new thinking to the Brewers Association to elevate our members and inspire more people to support small and independent beer.”
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