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Red Hare Announces Can Design Refresh & Winter Lineup

Red Hare Announces Can Design Refresh
Red Hare Announces Can Design Refresh

Check out the latest can designs from Marietta, Georgia brewery Red Hare Brewing Co. The brewery has come a long way with its artwork featuring Atlanta's favorite red hare pictured sailing, baking, saddled up to the bar and relaxing while pondering the day over a scenic downtown view.

It seems the quality of the can designs have caught up to the quality of its ward winning beer. Also, check out what The Beer Connoisseur judges had to say about Red Hare beer in our beer review. Search > Red Hare. The brewery has also announced its winter lineup.

Bronze Medal Sticky Stout Returns
Red Hare Brewing Company cleaned up at the 2016 U.S. Open Beer Championship, accepting five medals and placing fourth in the overall competition. One of these achievements was a bronze medal awarded to the brewery’s Winter seasonal Sticky Stout, which returns later this month. The smooth, chocolaty oatmeal stout has been a beloved seasonal from the brewery for years and is a staff favorite. While the award-winning recipe remains unchanged, Sticky Stout will hit shelves this year with an updated can design. The beer launches at the brewery on Saturday, October 22nd with live music from Chip McGuire and Carne 250 food truck on site for purchase.
New Look, Same Great Beers
Sticky Stout isn’t the only beer in the Red Hare family getting a new look this year. After five years in the market, the brewery is giving its lineup a packaging refresh, bringing the iconic Red Hare scenes to life with brighter colors, vivid details and the occasional shark fin. “With so many competing brands today, we knew it was time for an update; the cans have to be eye-catching, they have to jump off the shelf,” says Director of Marketing Madison Phillips. “We’re so fortunate to have a graphic designer on staff so we can create these designs in house and we can all be involved in the creative process.” The brewery prides itself on a strong brand identity and these striking new cans reflect their lighthearted nature. The new packaging for Gangway IPA and Long Day Lager have started to hit shelves and will be followed by Sticky Stout and Cotton Tail Pale Ale later this year.
New Berry Belgian Waffle
Following the return of Sticky Stout in October, the brewery plans to release a small batch offering in early December. Berry Belgian Waffle, a 7.9% ABV Belgian style ale brewed with blueberries, will launch just in time for the holidays. This release follows Red Hare’s other small batch brews, Cotton Tail Orange CreamsicAle and Long Night Lager. “Our goal is to release new and exciting beers as often as we can. We want to give people something to come back for and something to talk about,” says Head Brewer Bobby Thomas. Berry Belgian Waffle will be available for a limited time in independent package stores, bars and restaurants starting in December.


About Red Hare Brewing Company
Red Hare Brewing Company is a microbrewery located in the heart of Marietta, GA. They currently distribute their brands throughout Georgia, South Carolina, Tennessee, Alabama, and the Florida Panhandle. Red Hare brews three year-round beers: Gangway IPA, Long Day Lager, and Cotton Tail Pale Ale, along with a selection of seasonal offerings and a Craft Soda line. Red Hare was the first craft brewery in Georgia to can their beer and the world’s first brewery to use the evercan, a more eco-friendly can, made with guaranteed 90% recycled aluminum.  The brewery tasting room is open to the public for tours and tastings Wednesdays through Fridays from 5:30-7:30 and Saturdays from 2-6 pm. For more information visit their website at www.redharebrewing.com.