Samuel Adams Introduces Magic 8 Ball Beer Can to Help Drinkers Say "I CAN't"

The Boston Beer Co., makers of the renowned Samuel Adams brand, understands the importance of enjoying a carefree summer with a cold brew in hand. Recognizing that unwanted obligations often interfere with leisure time, Samuel Adams has introduced a game-changing solution: the Samuel Adams 'I CAN't' Can. This ultimate summertime accessory is designed to provide the perfect excuse for those seeking to ditch their calendar commitments. With the 'I CAN't' Can, summer enthusiasts can make the most of their well-deserved beer time. Pre-orders for this limited-edition can are now available at the Sam Adams Store.

"Summer should be the season of fun, not obligations," said Head of Samuel Adams Brand Lauren Price. "We created the 'I CAN't' Can as a lighthearted way to help drinkers take a well-deserved break from some of life's less desirable occasions and return to what they love most - cracking open a cold one. Next time an unwanted obligation is part of the plan, just reach for the 'I CAN't' Can."

Survey Highlights Americans' Desire to Escape Obligations

According to a recent online survey conducted by The Harris Poll on behalf of Samuel Adams, a staggering 80% of Americans express their eagerness to escape various obligations that clutter their summer calendars. However, 22% admit to struggling with finding believable excuses to bail on these commitments. In response, Samuel Adams has introduced the innovative 'I CAN't' Can to address this challenge.

Product Details: 'I CAN't' Can

The 'I CAN't' Can, priced at $5.30 as a nod to Samuel Adams Summer Ale's 5.3% ABV, can be purchased on the Sam Adams Store while supplies last. This mock 12 oz can features 12 humorous excuses cleverly crafted to assist adults in their quest for an "out." Some of these entertaining excuses include:

1. "Working on a 6-pack"
2. "Caught an ale-ment"
3. "Blew out my flip flop"

Raise a Can to Summer

With the burdensome plans out of the way, individuals can return to the true essence of summer—beer. Samuel Adams encourages beer lovers to unwind with the all-new Samuel Adams Ditch Days Variety Pack. This pack includes beloved favorites like Summer Ale and Porch Rocker, along with exclusive variety pack additions such as Summer Adventure Lager and Take-A-Day IPA.

Summer Ale: A synonymous brew with summer, this American wheat ale offers a crisp, refreshing, and easy-drinking experience. Infused with a citrus blend of orange, lime, and lemon peels, along with a hint of pepper from West-African Grains of Paradise, this ale is the perfect companion for escaping the daily grind and embracing the summer heat.

Porch Rocker: Beat the summer heat with Porch Rocker, a tangy twist on the traditional Bavarian Radler. This brew combines a crisp golden Helles lager with a blend of real lemons, resulting in a refreshing flavor reminiscent of freshly squeezed lemons.

Summer Adventure Lager: This crisp and smooth summer Lager infused with pineapple and lime delivers a taste that perfectly complements any summertime adventure.

Take-A-Day IPA: Experience a sessionable, thirst-quenching IPA bursting with juicy orange flavors, offering a sweet and refreshing profile for those seeking the essence of summer.

Availability

Beer enthusiasts across the nation can locate the new Samuel Adams Ditch Days Variety Pack or other seasonal offerings in their area by visiting samueladams.com/find-a-sam.

Additional Survey Findings

The survey conducted by Samuel Adams and The Harris Poll reveals further insights about Americans' desires to prioritize vacations over obligations during different seasons. Notable findings include:

1. Nearly half of Americans (49%) believe that summer is the ideal time to prioritize vacations over obligations, surpassing other seasons such as Spring (24%), Winter (18%), and Fall (17%).
2. The top obligations that Americans are most eager to ditch include yard work (36%), work commitments (30%), and moving or helping others move (26%).