Taking U.S. Craft Beer to the UK: BrewDog Launches 24 Tilray-Owned Brands

BrewDog is expanding its beer offering with the addition of 24 American craft beer brands from Tilray Brands in the UK. The partnership will bring British drinkers a variety of U.S. craft styles, including IPAs, lagers, wheat beers and non-alcoholic brews. This is also the first step in a broader strategy to increase the presence of Tilray’s craft beverages in the UK and the rest of Europe.

The beers started arriving – directly from U.S. breweries – on Thursday 11^th June, in time for an epic summer of sport, according to a press release from Brewdog and Tilray Brands.

As a long-time champion of great craft beer, BrewDog will serve as the gateway for U.K. consumers to discover these authentic American craft beer styles, fresh from the U.S., primarily available on draught in all BrewDog bars and direct to consumers through Brewdog.com. This introduction signifies the expansion of BrewDog’s offering beyond its own-brewed portfolio, with the ambition to roll out the craft brands further into U.K. grocery and on-trade, eventually brewing at BrewDog’s home of craft beer, in Ellon.

Rajnish Ohri, President, International, Tilray Brands, stated: “Launching Tilray’s American craft beer brands across BrewDog’s U.K. platform is a major milestone in our global beverage strategy. We are bringing some of the most widely known American craft beers in the U.S. to new consumers internationally through a powerful retail and distribution platform. This is just the beginning. We see significant long-term opportunity to continue expanding our craft beverage portfolio globally across beer, spirits, non-alcoholic beverages, and ready-to-drink categories as we build a scaled international beverage business.”

Lauren Carrol, Chief Commercial Officer, BrewDog adds, “BrewDog has always championed great craft beer and bold innovation. Bringing these authentic American craft brands to the U.K. expands choice for consumers, introduces exciting new beer styles, and reinforces BrewDog’s role at the centre of craft beer culture. With an established distribution network and strong consumer reach, BrewDog is well positioned to scale premium American craft beer brands across the U.K. We’ve carefully curated this portfolio to deliver the brands, styles, and flavour profiles we believe will resonate most with U.K. drinkers — from engaged craft beer fans to consumers discovering the category for the first time. This is what we do best – delivering quality liquid to people that love beer, and with the support of Tilray we’re excited to establish a place for great-tasting authentic American craft beer in the U.K. market.”

The line-up includes:

Sweetwater Brewing Company – a collection of six fruity IPAs and American-style lagers, brewed in Atlanta

• 420 Extra Pale Ale (5.7% ABV)
• Atlanta’s OG IPA (6.3% ABV)
• G13 Hazy IPA (6% ABV)
• American Lager (4.5% ABV)
• Ice Cold Phatty – High Gravity Lager (7% ABV)
• Goin Coastal – Pineapple IPA (6.1% ABV)

10 Barrel Brewing Co. – four American IPAs, a Double IPA and Japanese-Style Lager from Oregon

• Always Down Double IPA (9% ABV)
• Apocalypse West Coast IPA (6.8% ABV)
• Cloud Mentality Hazy IPA (7% ABV)
• Money Cat Japanese-Style Lager (4.8% ABV)
• Camp Colide Northwest IPA (5% ABV)
• Juicy Drama Imperial IPA (9% ABV)

Montauk Brewing Co. – two high-quality approachable craft ales, from a premium lifestyle craft beer brand, established in Montauk, New York

• Wave Chaser IPA (6.4% ABV)
• Summer Ale (5.5% ABV)

Shock Top – a refreshing Belgian-style wheat beer offering an escape from the mundane

• Belgian White Wheat Beer (5.2% ABV)
  

Terrapin Beer Co. – two high-octave Double IPAs and a Czech-style Pils from Georgia

• Imperial Hopsecutioner Killer Double IPA (9.8% ABV)
• Imperial Luau Krunkles – Passion Fruit – Orange – Guava Double IPA (9% ABV)
• Sound Czech – Czech-style Pilsner (5.2% ABV)
  

Blue Point Brewing Co. – welcomes its flagship Toasted Lager and Summer Ale, also from New York

• Summer Ale (4.5% ABV)
• Toasted Lager (5.5% ABV)

Green Flash Brewing Co. – the pioneering benchmark for West Coast IPA

• West Coast IPA (7% ABV)
  

Alpine Beer Company – this small-town Californian brewery introduces two 7% ABV IPAs

• Nelson IPA (7% ABV)
• Duet IPA (7% ABV)

Runner’s High Brewing Company – Golden Wheat – a naturally crafted non-alcoholic brew

• Golden Wheat (<0.5% ABV)
  

Initial research shows the appeal for authentic craft beer fresh from the U.S. is there. A BrewDog study identified over 50% of beer drinkers find the new brands either very appealing or somewhat appealing, particularly for drinkers aged 18-34², with the new styles delivering even higher levels of appeal with existing craft beer drinkers³.

To celebrate the launch, BrewDog bars across the U.K. will serve curated U.S. Beer Flights featuring four 1/3 pint pours for £12.95, giving drinkers the chance to explore some of America’s well-known craft beer styles in one experience. Supported by high-energy in-bar activations tied to the summer’s biggest sporting moments, including the World Cup and Independence Day celebrations, BrewDog is set to become the destination for fans looking to discover authentic American craft beer culture this summer.

About BrewDog  

BrewDog has always had one mission: making people as passionate about great beer as we are.  
From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007.
Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog says its future will continue to be shaped by the three things that matter most: People, Planet and Beer.

For more information, visit www.brewdog.com or follow @BrewDog on social media.