EIGHT Elite Light Beer Brings Founder Troy Aikman and Joe Buck Together in New TV Spots
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Editorial Dept.
EIGHT Elite Light Beer is kicking off football season with the debut of bold new TV spots starring founder Troy Aikman alongside booth partner Joe Buck. The spots are part of a larger campaign that reinforces EIGHT’s commitment to “lose the additives and keep the taste,” positioning the brand as the smarter, cleaner choice in the light beer category.
From tailgates and watch parties, to happy hours and back porches, EIGHT is the “any occasion beer” that you can feel good about. The message at the heart of the new campaign is simple: “Lose the additives, keep the taste.” With EIGHT, light beer drinkers don’t have to compromise between clean ingredients and great flavor.
Aikman, founder of EIGHT, was actively involved in the creation of EIGHT Elite Light Beer and the driving force behind the vision for a light beer committed to better ingredients, no additives, and great taste- perfect for any occasion. At a time when consumers are scrutinizing what’s in their food and drinks, EIGHT stands out for what it doesn’t include. Unlike the big light beers- EIGHT is brewed without any additives, fillers, or unnecessary ingredients like corn, rice, or sweeteners.
The new spots, launching across digital and social platforms across Texas, bring Aikman and Buck out of the broadcast booth and into the spotlight in a way that fans have never seen before. Created by Dallas based creative agency partner Johnson & Sekin, the spots are set in Lucky Dog Saloon, a popular Dallas bar, offering the perfect casual backdrop for lively banter between the familiar pair.
“Working with Joe on this campaign was a great way to highlight what makes EIGHT different,” said Aikman. “It’s a light beer made right, and this campaign reflects that same authenticity we bring to everything we do.”
The latest spots can be found here, a three-part series airing throughout the fall.
About EIGHT Elite Light Beer:
EIGHT Elite Light Beer is a light beer founded by Pro Football Hall of Famer Troy Aikman. Developed with the brewing program at Oregon State University, EIGHT is made with just three ingredients- water, malt, and hops- and contains no additives or sweeteners, unlike mass market light beers. With just 90 calories and 2.6g of carbs, EIGHT is a light beer made right. Committed to transparency and quality, EIGHT is redefining light beer for the modern consumer. EIGHT is available in Texas and Oklahoma. For more information, visit www.eightbeer.com or follow @drinkeightbeer on social media.
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