Fieldwork Announced as San Jose Sharks’ Official NA Craft Beer Partner; Collaboration Includes NHL Forward Tyler Toffoli
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The San Jose Sharks are adding a fresh twist to game night with a new beverage partner that champions flavor and inclusivity. Fieldwork Brewing’s non-alcoholic craft beers will now be part of the in-arena experience, offering fans a true craft option without compromise. With NHL star Tyler Toffoli joining the collaboration, the partnership blends great taste, community engagement, and a shared love for hockey.
A press release from Fieldwork revealed that the Fieldwork non-alcoholic beers will be available at SAP Center concessions, clubs, and select premium suites starting October 9, 2025.
The deal makes Fieldwork the Official Non-Alcoholic Craft Beer of the San Jose Sharks. The collaboration will bring Fieldwork’s award-winning approach to non-alcoholic craft beer to San Jose’s SAP Center and Tech CU Arena. The partnership also features a collaboration with Sharks’ Right Wing Tyler Toffoli, who will support community initiatives, fan experiences, and exclusive content celebrating Sharks hockey and responsible enjoyment.
Beginning with the Sharks’ home opener, fans can enjoy Fieldwork’s non-alcoholic portfolio—including Headliner NA IPA, Day Money NA Grapefruit Blonde, Fieldwork Light NA American Pils, and Supertonic mocktails—alongside a rotating selection of Fieldwork’s traditional beers at select concession stands and premium spaces across SAP Center and Tech CU Arena. This lineup delivers the flavor, aroma, and balance craft drinkers expect, offering options that fit seamlessly into game nights, celebrations, and the everyday moments in between.
“We’re thrilled to welcome Fieldwork as a beverage partner and as our Official Non-Alcoholic Craft Beer,” said Mike McCarroll, Vice President, Guest Experience San Jose Sharks. “Our fans asked for more inclusive beverage choices without compromising taste. Fieldwork’s quality and Bay Area footprint make them the perfect partner to elevate the in-arena experience.”
Founded in Berkeley, Fieldwork has grown to 10 Northern California locations, each one a community hub where craft beer & beverages are enjoyed among friends and neighbors. This partnership expands Fieldwork’s presence to the South Bay while underscoring the brewery’s commitment to innovation and hospitality.
“Hockey nights are about community,” said Barry Braden, CEO, Fieldwork Brewing. “We built our non-alcoholic program so everyone from die-hard supporters to designated drivers can raise a can together. Teaming up with the Sharks, and working with Tyler Toffoli, lets us share great beer, with and without alcohol, with more people in more moments.”
As part of the agreement, Toffoli will appear in co-branded campaigns and limited-edition activations during the season.
“I’m excited to team up with Fieldwork,” said Tyler Toffoli. “Their non-alcoholic beers taste amazing and give fans a true craft option whether they’re at the game or celebrating after.
Whether you’re a craft beer connoisseur or simply curious about new ways to enjoy the game, Fieldwork’s partnership with the San Jose Sharks offers a fresh take on fan experience. From exclusive events with Tyler Toffoli to responsibly crafted non-alcoholic options at SAP Center and Tech CU Arena, this collaboration is redefining how we celebrate hockey. Ready to raise a can with the Sharks? Explore Fieldwork’s lineup, find limited-edition drops, and join the movement at drinkfieldwork.com.
Partnership Highlights
- In-Arena Availability: Fieldwork non-alcoholic beers at SAP Center concessions, clubs, and select premium suites starting October 9, 2025.
- Limited-Edition Can Drops: Sharks-themed packaging at Fieldwork locations and participating retailers across the Bay Area.
- Content & Fan Experiences: Watch parties, meet-and-greets, and fan giveaways throughout the season.
- Responsible Enjoyment: Educational touchpoints created jointly by Fieldwork and the Sharks.
For more information on the Sharks partnership and all things Fieldwork, visit drinkfieldwork.com, and follow Fieldwork on Instagram @drinkfieldwork.
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