Holidaily Brewing Expands Distribution of Its Gluten-Free Beer to Michigan
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Editorial Dept.
Holidaily Brewing Company is expanding its distribution to Michigan – bringing its range of award-winning gluten-free beers to a new market. Through its partnership with Imperial Beverage, the brewery aims to reach more consumers seeking quality gluten-free craft beer. The expansion marks another step in Holidaily’s continued growth across the United States.
Holidaily brands now available in Michigan include Favorite Blonde Ale and Fat Randy’s IPA, both recognized with bronze medals at the 2026 Great American Beer Festival, according to a press release from the brewery.
In addition, Darty Lager, the fastest-growing gluten-free beer in the U.S. and Confidence Booster Juicy IPA, the newest brand in its portfolio, round out the offerings.
Holidaily’s award-winning beers can now be found at select retailers and on-premise locations through its distribution partner Imperial Beverage.
Founded by cancer survivor Karen Hertz, Holidaily was built on the belief that consumers living gluten-free deserve the same quality, variety, and community that traditional craft beer drinkers enjoy. The brewery’s expansion into Michigan marks another milestone in its continued growth and mission to make great beer more accessible to the gluten-free community.
“We’re incredibly excited to bring Holidaily to Michigan and welcome even more beer lovers into our community,” said Karen Hertz, Founder and Chief Brewista at Holidaily Brewing. “Being gluten-free shouldn’t mean missing out on great beer. We’ve worked hard to create beers that are safe and delicious, and we can’t wait for Michigan to experience Holidaily.”
Consumers can visit Holidaily’s Beerfinder to find a retailer near them and follow the brand on social media for launch events, tastings, and retailer updates. For more information, visit www.holidailybrewing.com.
About Holidaily Brewing Company
Founded in 2016 in Golden, Colorado, Holidaily Brewing is an award-winning, certified women-owned brewery dedicated to crafting high-quality, gluten-free beer in a 100% gluten-free environment. Known for its innovation, leadership, and inclusivity, Holidaily serves consumers with celiac disease, gluten sensitivities, and anyone seeking a great craft beer experience. The brewery was named Colorado Craft Brewery of the Year (2022), has earned multiple medals at the World Beer Cup and Great American Beer Festival, was recognized as a U.S. Chamber of Commerce Top 100 Small Business (2024), and earned a spot on the Inc. 5000 list of privately growing companies (2025).
Holidaily beers are distributed throughout Colorado, Arizona, Kansas, Missouri (Kansas City metro), Texas, California, Idaho, Wyoming, Michigan, Minnesota, Montana, Oregon, Washington, and Utah. Please learn more at www.holidailybrewing.com.
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