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Hulkamania Forever: Real American Beer and WWE Deliver a Knockout Beer Experience

Hulkamania Forever: Real American Beer and WWE Deliver a Knockout Beer Experience

Real American Beer is teaming up with WWE to deliver a high-impact tribute to Hulk Hogan with the launch of Hulkamania Forever. This limited-edition release is more than just a beer—it’s a nationwide celebration packed with fan activations, exclusive sweepstakes, and a retail rollout designed to energize shelves coast to coast. With momentum building from its Wrestlepalooza debut, the campaign promises a fall season full of legendary moments and collector-worthy drops.

According to a press release from Real American Beer, the Hulkamania Forever can hits shelves starting early October, available for a limited time at select retailers across the country. Fans are encouraged to check with local stores to confirm or request availability before it sells out.

“We’re proud to partner with WWE to create a true tribute to the legendary Hulk Hogan,” said Chad Bronstein, Co-Founder of Real American Beer. “This campaign brings together two iconic American brands, a collector-tier release, and a national megaphone — it’s a powerful moment for our fans, our partners, and our future.”

As part of the activation, WWE and RAB also launched the Hulkamania Sweepstakes — giving fans a shot at two tickets to Saturday Night’s Main Event in Salt Lake City on November 1. Sweepstakes runs through October 10 at TheRealAmerican.com, where fans can sign up for exclusive updates and drop alerts.

“WWE has one of the most powerful brands in the world right now, and we’re thrilled to be working together on Hulkamania Forever,” said Terri Francis, CEO of Real American Beer. “This LTO release delivers exactly what retailers want: high demand, built-in fan energy, and a commercial engine to drive velocity at shelf.”

Real American Beer has surged into the top 10 growth-driving beer brands nationally, outpacing the category with triple-digit growth and record velocity. With Hulkamania Forever, its second product launch, Real American Beer is doubling down on its promise: to unleash momentum, excitement, and legendary energy back into light beer. In the lead-up to the Hulkamania Forever launch this fall, fans can expect big reveals, high-energy activations, and plenty of moments worthy of Hulk’s legendary career.

Whether you’re a lifelong Hulkamaniac, a WWE superfan, or a connoisseur chasing the next collector-worthy release, Hulkamania Forever delivers a one-of-a-kind experience that blends nostalgia, energy, and bold flavor. With limited availability and high demand, this fall marks the perfect moment to raise a can and celebrate the legend. Visit TheRealAmerican.com to find retailers, enter the Hulkamania Sweepstakes, and stay tapped into every drop of the action.


Key Features of the New Hulkamania Forever Beer from Real American Beer:

🍺 Limited-Edition 16oz Can: Collector-tier release celebrating Hulk Hogan’s legacy
🤝 Official WWE Collaboration: Co-branded with WWE for maximum fan impact
🇺🇸 American-Owned & Made: Proudly brewed in the USA
🔥 High-Energy Campaign: Supported by nationwide retail, digital, and broadcast activations
🏟️ Debuted at WWE Wrestlepalooza: Unveiled in front of a sold-out crowd
📅 Available Starting October: Limited-time release at select retailers nationwide
🧃 Light Beer Profile: 4.2% ABV, 110 calories, 4g carbs
🎟️ Sweepstakes Tie-In: Chance to win tickets to WWE’s Saturday Night’s Main Event
📈 Momentum-Driven Launch: Backed by one of the fastest-growing beer brands in the U.S.


About Real American Beer

Co-founded by WWE legend Hulk Hogan, Real American Beer (RAB) is a premium light beer that’s proudly American-owned and made. At 4.2% ABV with just 110 calories and 4g carbs, RAB is now available in 29 states and counting, with a simple mission: bring people together, one beer at a time. Learn more at therealamerican.com and follow along on InstagramFacebook and X.