Keystone Light Responds to Busch Light Apple with “Kapple” Ahead of America’s 250th Celebration
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Editorial Dept.
Keystone Light is taking things a notch higher with Kapple – a light beer with a hint of apple flavor and a clean, crisp finish. Intended as a smooth drinking seasonal beer, it is simple and straightforward and a breath of fresh air intricately designed without overcomplicating the taste. This time-limited release will be particularly ideal for summer parties and adds a straightforward new option to the apple beers category.
A press release from Keystone Light revealed that Kapple will be hitting shelves in time for Memorial Day, in 15-packs of 12-ounce cans everywhere Keystone Light is sold, including convenience stores.
To be sure, Keystone Light didn’t invent apple beer. But if there’s one thing America has always been good at, it’s taking someone else’s idea and making it better.
That spirit comes to life in Keystone Light’s new campaign, “The Most American Light Apple Beer in America,” created in partnership with Quality Meats. Inspired by America’s 250th birthday, the campaign leans into a simple truth: some of the most American things didn’t start here — we just made them bigger, louder and a little more over-the-top.
From pizza to football, the campaign’s fast-cut, high-energy spots celebrate how things evolve the American way — less subtlety, more spectacle. The same goes for Keystone Light Apple: not the first, just the one worth drinking.
“We totally get that we aren’t the first apple beer – guilty,” said Chris Steele, Sr. Director of Value Brands. “But we knew we could brew a really great tasting apple beer at a great value that consumers would love. We also knew that when you come second to market, you better have a distinct point of view. So, release the eagle and let’s celebrate America’s 250th in a crisp and refreshing way.”
Rolling out as a social-first campaign, Kapple shows up in a steady stream of memes, cultural moments, and content that doesn’t take itself too seriously. It embraces chaos over polish, meeting drinkers where culture actually lives and giving them something worth reacting to.
Kapple is easy to grab and easy to drink, with a bold red, white, and blue can and an eagle front and center that looks like it’s about to start a “U-S-A” chant. It shows up like summer should: crisp, cold, and undeniably American.
Find Keystone Light Apple near you at https://www.keystonelight.com/where-to-buy. Because the best summer plans are usually the ones you didn’t overthink—and this beer fits right in.
About Molsoon Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
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