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Sapporo U.S.A. Releases Sapporo Premium Non-Alcoholic

Sapporo U.S.A. Releases Sapporo Premium Non-Alcoholic

Sapporo Premium Non-Alcoholic is now rolling out nationwide in 12oz six-pack cans.  

The new Non-Alc offering is crisp and refreshing with the same balanced flavor fans have come to expect from Sapporo Premium. Blind tasting of Sapporo Premium Non-Alcoholic resulted in significantly higher ‘Real Beer Taste’ than other non-alcoholic beers. With only 60 calories, it’s a full-flavored beer without compromise.  

“The remarkable experience of drinking a Sapporo beer has been celebrated for almost 150 years,” explained Zach Keeling, CEO. “We took our time to perfect this new non-alcoholic recipe, ensuring the exceptional aroma, flavor, body and crisp qualities our fans have honored for so long.” 

Sapporo is the first beer of Japan and #1 selling Asian beer brand in the U.S. The Sapporo line of beers now includes Sapporo Premium, Sapporo Premium Non-Alcoholic, Sapporo Premium Black, Sapporo Premium Light and Sapporo Reserve. Follow the north star to a legendary Sapporo experience: SapporoBeer.com/find-sapporo.


About Sapporo U.S.A

Founded in 1876, Sapporo is Japan’s oldest beer brand still operating and the number one selling Asian beer brand in the United States. Sapporo has been enjoyed for almost half a century in America, with four varieties – SAPPORO PREMIUM, SAPPORO PREMIUM BLACK, SAPPORO PREMIUM LIGHT, SAPPORO PREMIUM NON-ALCOHOLIC and SAPPORO RESERVE. SAPPORO U.S.A., Inc. was established in 1984 to oversee U.S. production, distribution, sales and marketing for the brand. Sapporo beers are made from only the finest ingredients. The combination of select barley and hops with extreme attention to quality give Sapporo beers their crisp taste, refreshing flavor, and mild, refined bitterness.