Shock Top and Spirit Halloween Launch Candy Corn Wheat Ale and Wedgehead Costume
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Editorial Dept.
Shock Top is getting into Halloween with a seasonal beer and costume collaboration with Spirit Halloween. The new Candy Corn Wheat Ale puts a candy-inspired spin on the brand’s wheat beer, while a matching Wedgehead costume brings its familiar mascot into the mix. The limited-edition partnership is rolling out in time for the 2026 Halloween season.
According to a press release, Shock Top’s team announced that Candy Corn Wheat Ale is available at retailers nationwide, while the Spirit Halloween-exclusive Wedgehead Costume is available online for $69.99.
The collaboration debuts Shock Top Candy Corn Wheat, a limited-edition beer inspired by the playful spirit and larger-than-life energy that Spirit Halloween brings to fans every fall. Blending Shock Top’s signature wheat beer with the unmistakable flavor of Halloween’s most iconic candy, the 5% ABV seasonal release is brewed for costume parties, haunted gatherings, and celebrating spooky season one sip at a time.
“Shock Top is known for celebrating bold flavor, spirited gatherings, and moments that catch people by surprise, and there’s no better occasion for that than Halloween,” said Jacob Neilson, Senior Brand Manager at Shock Top. “Partnering with Spirit – the most iconic name in Halloween – gave us the chance to dream up something hauntingly good that celebrates everything fans love about the season.”
If Spirit Halloween is where fans become their favorite characters, this year they’ll have the chance to step into the iconic orange slice of one of beer’s most recognizable mascots. Available exclusively online at spirithalloween.com, the all-new Wedgehead Costume transforms Shock Top’s legendary mascot into an easy-to-wear jumpsuit (SRP: $69.99) that’s perfect for Halloween parties, bar crawls, costume contests, and anyone looking to squeeze a little extra personality into spooky season.
“Spirit fans don’t just celebrate Halloween; they live for it, and we’re always looking for new ways to surprise them,” said Kym Sarkos, Executive Vice President, General Merchandise Manager at Spirit Halloween. “Pairing the launch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead costume delivers the exact kind of head-turning, unexpected fun our fans are obsessed with.
The limited-edition beer and exclusive costume bring together two brands that know how to make the season more memorable. Shock Top Candy Corn Wheat is available at retailers nationwide, and the iconic Wedgehead costume is available on spirithalloween.com.
Follow @shocktop and @spirithalloween on social for more seasonal sips, scares, and surprises.
About Shock Top
Shock Top is a bold, Belgian-style wheat ale brand known for its refreshing taste, citrus-forward character, and easygoing personality. Crafted to bring unexpected flavor and energy to every occasion, Shock Top has become a go-to choice for beer drinkers looking for something expressive, approachable, and fun. Shock Top is part of the Tilray Beverages portfolio.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection.
Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
About Spirit Halloween
Spirit Halloween is the largest Halloween retailer in North America. With over 1,550 seasonal locations now open across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, tweens, teens, and adults, along with exclusive décor and animatronics you won’t find anywhere else. For more information, please visit SpiritHalloween.com.
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