Creature Comforts Activates ‘Official Taproom of UGA Football’ in Chattanooga’s Foundries District
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UGA football fans in Chattanooga will have a new home for game day this season, as Creature Comforts Brewing brings the energy of Sanford Stadium to its local Beer Garden. The brewery is expanding its presence in Chattanooga – with a season-long celebration designed to bring Dawgs fans together on Saturdays. The activation builds on Creature Comforts’ partnership with UGA Athletics while giving fans a place to gather, cheer and celebrate throughout the season.
In a press release, Creature Comforts Brewing announced that every Saturday the Dawgs are playing, its Beer Garden (located in the historic “Shed” building in Chattanooga’s Foundries District, next door to Erlanger Park) will open one hour before kickoff and will be converted into “The Best Watch Party in Chattanooga,” with a 25-foot screen, food trucks, music, and in-game giveaways throughout the season, including UGA-themed glassware, UGA home game tickets, Kirby Smart-signed merch, and more.
Fans can find details of the weekly giveaways and stay up to date on all happenings by following the Beer Garden on Instagram @CreatureComfortsChattanooga and Facebook @CreatureComfortsChatt.
At “The Best Watch Party in Chattanooga,” fans can cheer on the Dawgs while enjoying all the same Creature Comforts favorites available in Sanford Stadium – Flash Cat, an 8% Imperial IPA, the double-gold medal-winning Classic City Lager, the one-year-old light beer brand, Classic City Light, as well as the brand’s flagship Tropicália IPA.
“We’re excited to invite UGA fans and alumni in the area to cheer on the Dawgs as their game-day home away from Sanford,” said Adam Beauchamp, co-founder and CEO of Creature Comforts. “Seeing our beers enjoyed in Sanford Stadium is a point of pride for our team and our fans. We’re excited to help bring the pride and pageantry of our beloved home team to the Dawgs’ faithful in our new home of Chattanooga.”
The Creature Comforts Beer Garden operates on most game days, non-game-day weekends and numerous other occasions, including community-driven activations, live music, art and local food events. As the Foundries District develops, Creature plans to transition into a permanent, long-term location next door along the Riverwalk.
For more information about Creature Comforts, please visit www.creaturecomforts.co or follow the Beer Garden on Instagram @CreatureComfortsChattanooga and Facebook @CreatureComfortsChatt.
About Creature Comforts Brewing Company
Founded in 2014, Creature Comforts is a purpose-driven, quality-focused craft brewery based in Athens, Georgia. As the 29th largest independent craft brewery in the country, the company’s core lineup has won multiple medals at both the Great American Beer Festival (Classic City Lager, 2022, 2024) and the World Beer Cup (Bibo, 2023). Its flagship IPA, Tropicália, is the top-selling craft IPA in the Southeast. With a mission to be a “force for good in the world,” the company’s Impact Report details its efforts as well as national recognition for its Get Comfortable literacy initiative (awarded the nation’s Best Community Improvement Program in 2024 by the U.S. Chamber of Commerce) and robust Employee Volunteer Program (which received the Presidential Lifetime Achievement Award in 2023).
For more information, visit www.creaturecomforts.co and follow along on social media.
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