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C4 Energy Launches All Hopped Up, an Energy Drink That Tastes Like Light Beer

A can of All Hopped Up Energy Drink
Editorial Dept. Story by: Editorial Dept.
Published: September 27, 2026

C4 Energy is introducing All Hopped Up, a new energy drink inspired by the taste of light beer. The drink combines a crisp, beer-like flavor with a splash of orange – plus 200mg of caffeine and zero sugar. The launch comes as C4 explores new flavors and occasions beyond its traditional performance-focused audience.

All Hopped Up is available starting September 23 in six-packs of 16oz cans for $14.99 on TikTok Shop and Amazon, with C4Energy.com following on September 30, according to a press release from Nutrabolt.

Arriving just in time for tailgating season, Oktoberfest, Sober October and fall festivities, C4 is giving consumers a new way to trade the buzz for an energy boost. With one-third of consumers already embracing energy drinks as a compelling alternative to alcohol¹, All Hopped Up is designed for the occasions traditionally associated with cracking open a beer – from game-day tailgates and afternoon hangs to late-night celebrations. Each can delivers 200mg of caffeine and vitamin B12, with zero sugar, zero fat and no artificial colors.

“As more consumers embrace sober-curious lifestyles and seek non-alcoholic choices, they still want products that fit naturally into beer-led social occasions,” said Emily Hoyle, SVP of Marketing at Nutrabolt. “All Hopped Up was created with that shift in mind, bringing the crisp, refreshing taste of a light beer into an alcohol-free energy drink format. It reflects how C4 is innovating around changing consumer needs, expanding beyond expected flavors and occasions. The result is a fresh way to spark curiosity, create conversation and give consumers a new way to experience C4 this fall.”

The launch also marks C4 Energy’s first new flavor debut on TikTok Shop, bringing product discovery, creator content and purchase together in one seamless experience. The strategy is designed to meet Gen Z consumers where they are, tapping into the generation’s enthusiasm for energy drinks and preference for social-first discovery and shopping.

C4 is also taking All Hopped Up on the road, bringing the new brew-inspired energy drink directly to fans at some of college football’s biggest game-day destinations. Across three stops, C4 will tap into the energy of college football season with interactive fan experiences, appearances from former athletes and plenty of ice-cold All Hopped Up to sample.

For more information about C4 Energy, head to C4Energy.com and follow along on Instagram @c4energy. To find a retailer near you, visit the C4 Store Locator.

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