210mg of Caffeine: Death Wish Coffee Launches Power Surge, An Organic High-Caffeine Brew
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Editorial Dept.
Death Wish Coffee Co. is raising the bar on natural energy with the launch of Power Surge, a high-caffeine coffee delivering 210mg per 6 oz. serving. Made with premium Organic Robusta beans, the new blend offers a bold, full-bodied flavor without artificial additives or jitters. Designed for life’s unexpected bursts of activity, Power Surge gives coffee lovers a reliable, clean boost when they need it most.
A press release from Death Wish Coffee Co. announced that consumers can purchase Power Surge starting today on Amazon and deathwishcoffee.com with the product also hitting retail shelves nationwide throughout the spring and summer, including Wegmans, Target, Raley’s, Kroger, Weis, Price Chopper, Walmart, Albertsons, Tops, Winn-Dixie, and more to follow.
Check out Death Wish Coffee’s store locator to find it on a shelf near you here.
Responding directly to an accelerating consumer demand for natural, high-performance energy, the brand’s latest innovation offers an uncompromised caffeine kick. Built for the moments that hit without warning, Power Surge is the response for the part of the day nobody builds products for. Because when life surges, so do you.
Since igniting a caffeine revolution in 2012, Death Wish Coffee Co. has amassed a rapidly growing fan base of brand loyalists nationwide, known as the Society of Strong Coffee, who depend on its bold, never bitter brews. Now, the brand is doubling down on what it does best by addressing the reality of the second shift that work does not end, it transitions. With high caffeine items vastly outpacing general coffee growth, showing a +51.5% dollar change over a recent period3 Death Wish Coffee Co. surveyed its own loyal subscribers, finding that 67% would eagerly rotate a higher caffeinated product into their current lineup to keep up with their day.
Enter Power Surge, a force to be reckoned with. Delivering approximately 210mg of caffeine per 6 oz. serving, Power Surge offers 20% more caffeine than the brand’s crowd favorite Dark Roast, achieving its potency entirely naturally through a higher use of premium Organic Robusta beans. Death Wish Coffee has always leveraged the resilient Robusta bean, which boasts naturally higher caffeine levels (around 2.5 mg per bean compared to Arabica’s 1.5 mg) to deliver clean caffeine that calms the chaos. This full-bodied brew features low acidity and a bold taste profile of berry and malt, delivering energy without the tradeoff to fuel peak performance. It is completely free of artificial additives or synthetic caffeine. Available in 10 oz. ground bags, 16 oz. ground bags, 16 oz. whole bean bags, and 10-count single-serve pods, Power Surge proudly delivers 100% natural caffeine while maintaining the USDA Organic and Fair Trade certifications consumers trust.
“Our consumers count on us to push the boundaries of what a great cup of coffee can deliver, and they are always looking for that next level of natural fuel,” said Steve Gardiner, Chief Executive Officer of Death Wish Coffee Co. “Life doesn’t build, it hits, and perfect routines do not always resonate with the reality of our chaotic schedules. With Power Surge, we are embracing our heritage and leading the high caffeine revolution once again. We’re delivering a jitter-free kick of caffeine and the bold, smooth flavor our fans expect, proving that you never have to sacrifice ingredient integrity and Fair Trade standards for potency.”
About Death Wish Coffee Co.
What started as a few employees packing orders in the basement of a quaint coffee shop is now the number one Fair Trade and Organic coffee brand in the United States, and can now be found in more than 25,000 stores nationwide. Death Wish Coffee is the #1 Selling Fair Trade and #1 Organic Roasted Coffee Brand in the United States, according to SPINS MULO Scan Data in December 2025. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Light Roast and Valhalla Java, are always Fair Trade + made with organic coffee. For more information, visit www.deathwishcoffee.com.
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