BIATCH Tequila Expands to 20 States Through Reyes Beverage Group Partnership
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Editorial Dept.
BIATCH Tequila is expanding its reach through a new partnership with Reyes Beverage Group. The agreement makes the women-founded tequila brand available in 20 states as it continues to grow across the U.S. The expansion follows strong sales, wider retail distribution, and increasing demand for the brand’s products.
A press release from BIATCH Tequila revealed that Since launch, the brand has sold more than 200,000 bottles, generated over $3 million in cumulative revenue, expanded into more than 1,600 retail locations, and achieved an 82% retailer reorder rate.
The brand has also earned nine industry awards and accumulated more than 1,300 verified consumer reviews, with an average rating of 4.6 out of 5 from consumers across the country.
It is against this background that BIATCH Tequila announced a significant expansion towards national distribution through a strategic partnership with Reyes Beverage Group, one of the largest beverage distribution organizations in the United States.
The expansion strengthens BIATCH Tequila’s presence across key markets including Colorado, Louisiana, Oklahoma, Texas, while complementing the brand’s existing distribution network spanning New York, New Jersey, Florida, California, North Carolina, Virginia, Pennsylvania, Alabama, Oregon, West Virginia, Georgia, Mississippi, Illinois, Tennessee, Nevada and Washington DC.
With this latest expansion, BIATCH Tequila is now available in 20 states and continues to build momentum through both traditional retail channels and direct-to-consumer sales.
The company has experienced particularly strong performance in control states, where its innovative 100mL “LiL BIATCH” products have become a major growth driver. In North Carolina and Mississippi, the LiL BIATCH line accounts for approximately 64% of retail sales dollars, demonstrating strong consumer demand for the brand’s unique format and positioning.
“We created BIATCH to build more than a tequila brand,” said “Aunt Sue” Hrib, Founder and CEO of BIATCH Tequila. “We wanted to create a movement that celebrates confident, unapologetic women. From day one, our mission has been to reclaim a word that was often used negatively and transform it into a symbol of strength, resilience, confidence, and authenticity. The fact that we’ve achieved this level of growth while competing against some of the largest spirits companies in the world proves there is significant demand for a brand that truly speaks to women.”
The brand’s expansion into Pennsylvania, Alabama, Oregon, and West Virginia this month further strengthens its presence in key control states, while its growing relationship with Reyes Beverage Group provides a foundation for continued national growth.
In addition to retail expansion, BIATCH Tequila continues to see strong direct-to-consumer engagement through its ecommerce platform, further reinforcing the brand’s connection with its rapidly growing community of consumers.
“Our growth has always been driven by the women who support this brand,” added Hrib. “Every bottle tells a story. Every customer becomes an ambassador. We’re building a community that extends far beyond tequila, and we’re just getting started.”
The partnership with Reyes positions BIATCH Tequila for accelerated growth as the company continues expanding distribution, increasing retail presence, and introducing new product innovations, including its recently announced limited-edition Bling Añejo.
About BIATCH® Tequila
BIATCH® Tequila is an award-winning tequila brand created by women, for women. Produced from 100% Blue Weber agave in Jalisco, Mexico, the brand has become known for its distinctive packaging, premium liquid, and mission to reclaim the word “BIATCH” as a symbol of confidence, strength, and authenticity.
Today, BIATCH Tequila is distributed in 20 states plus Washington, D.C., is carried in more than 1,600 retail locations, has earned nine industry awards, and has sold more than 200,000 bottles nationwide.
To learn more, visit www.biatch.com or follow @biatchtequila on social media.
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