Introducing Roadie: The Never-Alc Craft Beer for Every Adventure
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Editorial Dept.
Wilding Brands is introducing Roadie, a brand new Never-Alc craft beer with all the bold flavors of regular beer, but none of the hangover. In two crisp and refreshing styles – Roadie IPA and Mexi-Style Salt & Lime – Roadie is brewed for thirsty adventurists who want to live on the edge but not their taste buds. On the move or at ease, Roadie lets you keep a clear mind and still enjoy a great craft beer.
A press release from Wilding Brands revealed that Roadie is available now at independent and chain restaurants, bars, and retailers across Colorado with a Whole Foods feature launch in January, and a full chain rollout in early March, 2026.
At its core, Roadie encourages drinkers to Stay Wreck-less, Not Reckless.
Most non-alc options are “de-alcoholized,” a process that often strips away the body and soul of the beverage. But Roadie is one of those beverages that are designed to be 0.0% from the first drop, preserving the complex flavors craft drinkers expect without the sugar-heavy “mocktail” feel.
Crafted from the ground up and a bold new entry into the fast-growing world of non-alc beverages, Roadie captures the spirit and freedom of the journey. A craft beer that doesn’t slow you down, whether you’re chasing sunsets, spontaneous detours, or early morning adventures, Roadie keeps you in the driver’s seat so every mile and every moment stays clear.
Roadie launches with two standout styles. Both are 0.0 percent ABV and 90 calories:
- Roadie IPA – Hops, attitude and zero regrets. Roadie N/A IPA delivers a bold, true IPA with dank, citrusy flavor, all without the hangover.
- Roadie Mexi-Style Salt & Lime – Salt + lime = pure ride-or-die refreshment. Roadie N/A Mexi-Style brew is bright and crushable, brewed with a punch of citrus and a snap of salt that screams endless summer.
“We’re proud to roll out Roadie – it’s a beer born from long nights of R&D with countless recipe tweaks driven by our dedication to quality,” said Patrick Combs, Vice President of Liquids, Wilding Brands. “We dove deep into this one: from early trial batches to final production, our team chased the perfect balance of bold flavor and smooth drinkability – all with zero alcohol. The liquids speak for themselves. They’re vibrant, adventurous flavors, coming in a can built for the open road.”
The introduction of Roadie comes as the non alcoholic beer category continues gaining momentum. According to The Beer Institute, the segment grew 23 percent in 2025 following 16 percent growth in 2024. Consumer preferences are also shifting: Nearly half of Gen Z alternates between alcoholic and non-alcoholic beverages, and more than two thirds choose low- or no-alcohol options. With Roadie, drinkers have a bold new option that delivers full flavor and a real beer experience in every moment and occasion.
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