Heineken Ordered to Pay €111 Million in Greek Beer Market Case
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Editorial Dept.
Heineken and its Greek subsidiary Athenian Brewery have been ordered to pay €111 million in damages to Macedonian Thrace Brewery in a long-running competition dispute. The Amsterdam District Court ruling stems from allegations involving conduct in Greece’s beer market that date back more than a decade. The decision brings a major damages phase of the case to a close after years of litigation in Dutch and European courts.
The court also awarded approximately €800,000 in expert costs plus interest and another €41,000 in legal costs, according to a press release from Macedonian Thrace Brewery. The brewery said the judgment follows proceedings that began with its lawsuit against Heineken in Amsterdam in 2017.
Demetri Chriss, Director of Business Development at MTB, said:
“The Amsterdam District Court’s judgment goes a long way in setting the record straight.
This is one of the most significant milestones in MTB’s history, as it recognizes hard work, careful planning and dedication.
Justice has been served.”
The case followed a December 2015 decision by the Hellenic Competition Commission (HCC), which found that Athenian Brewery had abused its dominant position in the Greek beer market for at least 16 years to exclude competitors, including MTB. The commission imposed what was then its largest-ever fine on Heineken’s Greek subsidiary.
In October 2024, the Amsterdam District Court held that Heineken and AB form part of a single economic undertaking and are therefore jointly and severally liable for the harm caused by AB’s infringement. Heineken’s challenge to the jurisdiction of the Dutch courts was rejected by the Dutch Supreme Court in June, following the European Court of Justice’s February 2025 ruling.
No hiding place: what the Amsterdam decision means for European business
The significance of this litigation reaches far beyond the beer industry. It confirms the legal precedent that a multinational can no longer put artificial legal distance between itself and any of its subsidiaries that break the law.
A parent company is liable where it exercises decisive influence over its subsidiary. Any multinational headquartered in an EU member state can be sued in its home jurisdiction for the actions of its subsidiaries anywhere in the Union.
In Greece itself, the HCC has opened a new investigation into alleged abuses in the beer market in the period after its original 2015 decision.
About MTB
Founded in 1996 in Komotini, MTB was the first Greek-owned brewery to produce a beer with a Greek label in the modern era, launching its signature Vergina Premium Lager in a market that had been monopolized by foreign brewers since the 1800s.
Over the years, MTB’s beers have received Europe’s highest accolades, and to this day it remains the only Greek-owned brewery offering a full range of premium and specialty beers throughout Greece and internationally.
MTB went on to establish the first contractual farming programme in Greece for malting barley, working directly with hundreds of Greek growers, and has since become the country’s premier exporter of Greek specialty malts produced at its state-of-the-art facilities in Komotini.
Heineken’s abusive conduct, as confirmed by the HCC, began within months of Vergina reaching the market in 1998 and continued for at least the next 16 years.
The judgment is available at: ECLI:NL:RBAMS:2026:10277, Rechtbank Amsterdam, C/13/701248 / HA ZA 21-421
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