Instagram for Breweries: 8 Ways to Get More Likes in 2026

Your brewery does make really good beer, but nobody’s reading any of your Instagram posts. The secret is to get a new picture of a different brewery to get a few likes; a quick video of another brewery pouring makes mouths water. The color, head, and pour of the beer give the viewer a more “realistic” preview of what the beer will look like at the taproom and make them want to be involved with the product. What’s the difference? It is not only about more aesthetically pleasing photos to get more Instagram likes for breweries in 2026. It’s about being different from what people would want to have, to learn about, or to share with another beer lover.

If you’re starting up a neighborhood taproom or you have a budding craft beer company, these 8 ideas will help you make posts that catch the reader and get noticed!

What Beer Audiences Actually Like Seeing on Instagram

The beer drinker doesn’t follow breweries to check out product announcements. They also enjoy fun graphics, tales of brewing, new products, and an insight into the people who produce their favourite beverages.

Any content that provides viewers with something interesting to view or discuss will have a higher likelihood of creating a reaction. The challenge is to make each post that you create engaging.

8 Ways to Get More Instagram Likes for Your Brewery

You don’t need expensive cameras or a full-time social media team to improve your brewery’s Instagram content. A phone, good lighting, and a little planning can go a long way.

Here are eight practical approaches to try.

1. Make Beer-Pouring Videos That Look Irresistible

There is nothing more satisfying than a full glass of beer than a new beer being poured into it. Video a slow pour that demonstrates the color, bubbles, and foam of the beer. Set the glass in front of a window or natural source of light, set the camera on a flat surface, and keep the rest of the photo background clear.

Try recording:

• A cloudy “IPA” in a glass of ice.
• A strong head that is thick and creamy.
• The two distinct beer styles poured side by side.
• A new seasonal drop, as in a new season.

Make these clips into short Instagram Reels. Keep it short and to the point, beginning with the pour. Do not put too many filters in front of the beverage that will alter its appearance.

2. Turn Your Beer Labels Into Instagram Carousels

Great packaging that tells a story about the beer can spark conversation and discussion, particularly when the art is also crafted.

Rather than submit one image of a new can, take several images of the label from various angles and create a carousel.

Some of the reasons you might use slides are:

• The completed beer can
• The image shows a close-up of the painting. Close-up of the painting.
• The original design drawing
• The flavor notes and release information of the beer.

Explain to readers the reason for that design. Perhaps it honors a local landmark, or artwork by a local artist. For inspiration, explore these examples of beer label design on Instagram.

3. Show What Happens Behind the Brewery Doors

People can see the finished pint, but they don’t usually see all the work that goes into creating it. Now is your opportunity to post on Instagram! Brewers are busy keeping up with hops, checking fermentation tanks, cleaning up the brewing gear, or packaging beers. Keep explanations simple. This is to show, for instance, how a dry-hopping session can add aroma to a beer, but not necessarily add a lot of bitterness to it.

You can also turn the fundamental steps of brewing into a short educational series. Real footage from your brewery gives followers something different from another polished product shot.

4. Put Your Brewery Team in Front of the Camera

People are connected to a company via people’s faces. Introduce your head brewer, taproom staff, packaging team, or the individual who is creating a new recipe. Keep it relaxed. The brewer’s enthusiasm about his beer is more genuine than a commercial made using a video. You could organise a series of meetings with people such as Meet the Brewer or Staff Pint Pick.

Have each member of the team tell us their favorite style, surprising beer fact, or beer they are excited about. Only tag other team members with their permission. Allow them to post the article to their friends as well.

5. Share Beer Tips People Can Actually Use

Not all of your Instagram posts have to be about something you’re selling. People are more likely to save your content and return to your page if it includes an educational post that offers them something to come back for.

Discuss the following or other subjects:

• So what is the difference between pilsner and lager?
• What foods make good matches with a wheat beer?
• Why are some IPAs cloudy?
• Does glassware have an impact on the aroma of a beer?
• Take advantage of the “Carousels” and “Stories” for explanations and quick polls.

If you want to kick a discussion off without sounding like an advertisement, you can simply compare two beer styles to begin.

6. Post When Your Followers Are Most Active

Any good beer photograph can be lost if you post it at a time when your followers are not looking for it on Instagram. No single posting time will suit all breweries.

If you use audience insights in your professional account, use them to find out when your beer-loving fans are most likely to see your posts, and experiment to find that out. For example, afternoons on weekdays versus early evening on weekends. Don’t make a decision after just reading one post; wait a couple of weeks. Instagram also provides creator best practices covering content, reach, and audience interaction. Use that information alongside your own results. Your local customers’ habits matter more than a generic posting schedule.

7. Write Captions That Start Real Conversations

A good caption will prompt people to respond, rather than skimming past it. When you have something really interesting to say, avoid using vague lines such as Happy Friday!

Try:

A new crop of our citrus-inspired pale ale is brewing. Would you have this with spicy wings or pizza?

Add helpful information like beer style, beer notes, availability, etc. Don’t ask multiple questions of nature; ask only one.

Respond to followers’ comments while the discussion is still in progress. This is a great way to get a post started as a conversation. Use the rules of advertising which apply to alcohol-related posts for alcohol-related posts. The TTB’s social media advertising guidance explains requirements for U.S. alcohol businesses. Keep marketing directed toward adults of legal drinking age.

8. Understand How Buying Instagram Likes Works

Some brewery owners consider purchasing likes when launching a new Instagram account or promoting their first posts. The process generally involves choosing a package, providing a public post link, and paying for the requested number of likes. A small seed of likes for your Instagram posts from SocialWick, real accounts and gradual delivery, carries a new account’s first posts through the first hour. SocialWick says it uses real accounts and gradual delivery. However, those are provider claims, and first-hour results aren’t guaranteed.

There’s also a downside. Instagram has taken action against services selling fake engagement. Likes and purchases do not always equate to interest, followers, or visits to the taproom. If you’re thinking about spending money, take into account whether using Instagram’s official advertising solutions will be a better choice for you and your budget to reach a relevant, grown-up audience.

Frequently Asked Questions

When it’s time to plan their Instagram content, breweries have similar questions. The following quick answers can help you determine the next step to try.

So, how much does a brewery need to post on Instagram?

If your team can keep up 3 quality posts per week, then go with that. Combine Reels, Carousels, and Photos. Schedule accordingly, based on results and available time.

Do some breweries find that Reels are more effective than photos for Instagram?

Reels are great for indicating motion, such as brewing and beer pours. Photos are great for labels and new releases as well as taproom announcements. Always test both formats and don’t assume one will work better than another.

How to define success for a small brewery on Instagram?

Look beyond likes. Monitor comments, shares, saves, profile visits, and inquiries on your beers.

Look at posts that have similar reach and determine what gets more replies. It might be better to have a smaller post that attracts people to your taproom than a large one with a lot of ‘likes’ from accounts that you don’t know.

Establishing a Brewery Instagram Account that Stands Out.

The first thing to do is to display what makes your beer and your team interesting: the content of each of the individual beers, as well as the people and stories that make up your brewery. Record the pours, discuss the brewing process, describe your labels, and talk with the audience. Continue to test new things out that are working. The purpose isn’t simply to make the numbers smaller under each post. It’s developing an Instagram following that is interested in your brewery and what you’re brewing up next.