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Yakima Chief Hops and Indie Hops Partner to Launch Strata® Cryo Hops®, Delivering Concentrated Flavor and Aroma for Brewers
Yakima Chief Hops and Indie Hops have continued to grow their collaboration, with the recent introduction of Strata® Cryo Hops®:…
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How Game Nights And Craft Beer Pairings Are Becoming A New Social Ritual?
Gaming nights were a time of playing basic board games or playing cards with a few friends. They are nowadays…
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How Breweries Partner with Game Developers for Themed Events and Contests?
Craft breweries have been conventional spots where people could try a fresh ale or IPA, but this time around, their…
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Why Beer And Sports Betting Are Natural Companions On Game Day?
In the 2020s, game day is not about sitting in front of a screen and watching a big game. Spectators…
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Pabst Blue Ribbon Unleashes Godzilla 99 Pack for 2026 Post-Season
Pabst Blue Ribbon is returning with the iconic 99 Pack featuring new Godzilla artwork by ATTACK Peter. The very limited-edition offering…
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Butter Wines Unveils ButterLight Chardonnay in Convenient New Cans
Butter Wines, the number one best-selling premium SKU of Chardonnay1, is riding the wave of ButterLight Chardonnay’s popularity, releasing a…
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Coronado Brewing Launches Hazy Weekend IPA, Completing 3-Day Weekend Series
Coronado Brewing Company continues to expand its lineup with a new addition to its popular Weekend Brand Family, reflecting the…
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Craft Beer Consumption and Leisure Habits: Observations From the Field
The trend was initially observed when I visited a small brewery in Pennsylvania in late 2022. Classical tasting flew not…
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Modelo Debuts First Non-Alcoholic Beer: Chelada Limón y Sal, with Bold Flavor
Modelo, the No. 1 beer brand in the U.S. by sales1, is debuting its first non-alcoholic beverage: Chelada Limón y Sal.…
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Miller Lite and Christopher Walken Launch “Legendary Moments Start with a Lite” Campaign
Miller Lite’s new campaign “Legendary Moments Start with a Lite” stars Christopher Walken encouraging folks to connect in person over a…
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HOPWTR Partners with Stone Brewing to Launch Bold New Non-Alcoholic IPA
HOPWTR and Stone Brewing have teamed up to bring a new non-alcoholic drink, HOPWTR Centennial Citrus. This combination of Stone’s iconic…
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