Three Hammers Winery Launches Poconos Wine Brand™
Three Hammers Winery just unveiled the Poconos Wine Brand™, an edgy new line that captures the Poconos' essence on every label, making local wines a must-have for visitors and locals alike.
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Editorial Dept.
Three Hammers Winery, a small, family-run winery dedicated to crafting exquisite wines, is thrilled to announce the launch of its new Poconos Wine Brand™. This unique product line is inspired by the stunning natural beauty of the Poconos region and is designed to make locally produced wines more accessible to both tourists and locals.
The Poconos Wine Brand™ features eye-catching labels showcasing four iconic Pocono destinations: Jim Thorpe, Delaware Water Gap, Bushkill Falls, and Lake Wallenpaupack, with plans for future expansion to include more. Each label is personally designed by Three Hammers Winery proprietor Rob Kobrzynski, a graphic designer with over 35 years of experience, lending a consistent artistic vision to the series.
“The objective of the Poconos Wine Brand is to celebrate the natural beauty of this incredible region,” said Kobrzynski. “We wanted to create a unique product line that highlights these iconic destinations and makes our wines a natural choice for anyone visiting or living in the Poconos.”
Three Hammers Winery is partnering exclusively with select retail partners, including supermarkets, gift stores, resorts, wedding venues, restaurants, hotels, and wine shops, to distribute the Poconos Wine Brand™. This approach is an innovation in regional wine marketing, focusing on increasing the accessibility of locally produced wine through targeted partnerships.
“The design of the Poconos Wine Brand, with its focus on iconic locations, helps us stand out from competitors,” Kobrzynski explains. “It positions our wines as a true ‘Poconos Wine Brand,’ deeply connected to the identity of the region.”
Retail Partnership Opportunities
Three Hammers Winery invites interested retailers in the Poconos region to partner with us in bringing this unique wine brand to consumers. As of this press release, Poconos Wines are currently available at ShopRite of Brodheadsville, Lake Region IGA, and Barley Creek Brewing Company. For inquiries and sales, please contact Rob Kobrzynski at rob@threehammerswinery.com.
About Three Hammers Winery
Three Hammers Winery is a family-run winery dedicated to crafting exquisite wines in limited quantities. Located in Hawley, PA (Pike County) in the Poconos, the winery is passionate about producing high-quality, dry-style, balanced wines that reflect the unique character of the American Viticultural Areas from which the fruit is sourced. Three Hammers has garnered significant recognition, including multiple medals at California, Texas, and New York International Wine Competitions in both 2024 and 2025, underscoring the consistent quality of our wines. Wine Enthusiast has also acknowledged our excellence, featuring our wines in recent publications and awarding impressive ratings, further solidifying our position as a producer of noteworthy American wines.
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