The Boston Beer Co. Reformulates Samuel Adams Cold Snap White Ale

The Boston Beer Co. in Boston, Massachusetts has announced that it has reformulated its winter seasonal Cold Snap to make it brighter and smoother on the palate. The full details from the brewery are below via press release.

(BOSTON, MA) —The brewers at Samuel Adams plan to spice up the winter season with a new, brighter, and smoother Cold Snap recipe. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise, and tamarind. The recipe adjustments reflect Samuel Adams brewers’ relentless pursuit of better beer.

To complement the season’s brisk weather, Samuel Adams brewers made purposeful adjustments to the spice and malt characters while maintaining the Cold Snap recipe’s original warming notes. In adjusting the ratio of Cold Snap’s 10 exotic spices, brewers specifically amplified the orange and vanilla ingredient profiles for added brightness. With a lightened body and amplified flavor profile, the recipe is even more drinkable and refreshing, perfect for warming up after hitting the slopes or staying cozy by the fire.

Fans of this Samuel Adams limited release will enjoy the new recipe’s crisp, sweet, cereal-malt impression and medium body that delivers a subtle and refreshing mouthfeel. The slight sweetness of the fruit and vanilla are balanced by the spicy-herbal, complex aroma of Hallertau Mittelfrüh noble hops for a beautifully brighter and smoother white ale.

Jim Koch, Samuel Adams Founder & Brewer, on New Cold Snap: “When we first brewed Samuel Adams Cold Snap in 2014, we were inspired by the turn of the season from winter to spring, and we set out to offer a sign of warmer days with a beer boasting fruity, floral and spicy characteristics. Our highly successful reformation of Samuel Adams Summer Ale earlier this year led brewers to revisit the complex flavors of Cold Snap, another seasonal favorite. The result was a brighter and smoother Cold Snap that will continue to help drinkers see past even the coldest winter days to a brighter future ahead.”

Where to Find the New Cold Snap: Samuel Adams Cold Snap is available nationwide now through March in six-pack and 12-pack bottles and cans as well as on draft. Cold Snap is also available alongside an all-new style for the season, Mountain Berry, in Samuel Adams Spring Variety Bottles and Spring Can Mix Pack -12-packs. Prices vary by market. To find Cold Snap near you, visit SamuelAdams.com/find-a-sam.

About Samuel Adams

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution.  The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston.  He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation's founding fathers, a revolutionary man of independent and pioneering spirit.  Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better.  Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream.  For more information, visit www.SamuelAdams.com.

Samuel Adams, Sam Adams and Samuel Adams Boston Lager are registered trademarks of The Boston Beer Company.

MEDIA CONTACTS:

Brittany Zahoruiko, Samuel Adams, 617-368-5395, [email protected]

Kara Feigenbaum, MullenLowe, 617-226-9351, [email protected]